Her Voice Blog

    Diversity marketing and why it works

    Kelly FletcherThe face of America has changed to reflect a more diverse population, and marketers must start taking note.

    The majority of the U.S. population will consist of minorities by 2044. So how is your company reaching these important audiences?

    Read more about diversity marketing and why it works in my latest column for the Greater Knoxville Business Journal.

    I offer three initial steps to crafting a successful diversity marketing strategy.

    Tags:
    messaging, diversity marketing, cultural awareness

    Her Voice

    The Fletcher Blog

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