Her Voice Blog

    Laura Mansfield

    Recent Posts

    Influencer Marketing is the New Black

    Tuesday, Apr 4, 2017 Laura Mansfield

    Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising.

    What's Next in Social Media for Marketing?

    Tuesday, Mar 7, 2017 Laura Mansfield

    As our new president continues to ignite the Twittersphere, and Facebook Live fosters ubiquitous over-sharing of graphic and violent content, let's reflect on the state of social media - where we've been and where we're going. Read more about how brands can stay digitally relevant in my Knoxville News Sentinel/USA Today Network - Tennessee column.

    Movement Continues for Gender Equality

    Tuesday, Feb 14, 2017 Laura Mansfield

    Hundreds of thousands of women gathered recently at the nation’s Capitol and across the country as part of a widespread movement for gender equity. Regardless of why women marched  and the reasons were deeply personal and varied — the fact remains that women still earn less than men in the workforce.

    Ring in the New Year With Five Social Media Resolutions

    Tuesday, Jan 3, 2017 Laura Mansfield

    Still wearing your eating pants, sitting in your recliner and watching bowl games?

    Not to worry – you don’t even have to break a sweat with these social media resolutions. You’re already multiscreening, so toggle your laptop, tablet, mobile and remote to shape up your social media profile for 2017. 

    Topics:
    marketing, Social Media, Tips, Goals

    Transparency Has its Benefits

    Friday, Dec 23, 2016 Laura Mansfield

    There’s an inherent conflict of interest between lawyers and public relations practitioners when it comes to corporate communications, particularly media relations. CEOs are caught in the middle, with an angel and a devil perched on each shoulder, whispering conflicting advice. I’ll leave it to you to decide who is the angel and who is the devil.

    REI Campaign is Pure Genius

    Monday, Dec 5, 2016 Laura Mansfield

    What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.

    Topics:
    promotion, holiday marketing, marketing, campaign

    The Fine Art of the Pivot During Election Season

    Monday, Nov 7, 2016 Laura Mansfield

    While skilled politicians can be effectively evasive, it’s not a communications model to emulate.

    Topics:
    Election, Public Speaking, Communications, Pivoting

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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