Her Voice Blog

At Fletcher Marketing PR, we specialize in marketing to women and the complexities that often entails. We challenge our clients to resist the ‘one size fits all’ approach and to challenge her status quo.

Topics:
Marketing to Women

An expandable golf putter for growing kids. A multifunctional back seat table for vehicles. A nonprofit to help support Title IX schools.

These are among some of the business ideas coming out of Knoxville’s inaugural class of the Young Entrepreneurs Academy, or YEA!, a year-long program that teaches middle and high school students how to start and run their own original businesses.

Topics:
MarketingPR, Fletcher Features

When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment as well.

Topics:
Marketing to Women, MarketingPR

Clients often ask us when paying a blogger for placement is appropriate, and my answer is — it depends. The landscape has changed dramatically over the past 2-3 years with more and more bloggers demanding fees or free merchandise in exchange for writing about your product or service. Bloggers can be a powerful tool in your media outreach arsenal if you have clear objectives and know what you want to accomplish.

Topics:
MarketingPR

We recently attended the BlogHER conference in New York City and were surrounded by social influencers like Gwyneth Paltrow (check out her blog, GOOP), and Christy Turlington Burns (check out her non-profit, Every Mother Counts).

Topics:
Marketing to Women, MarketingPR

 

Topics:
Marketing to Women, MarketingPR, In the News

We’re excited to announce that Andrea Truan as joined Fletcher as Creative Director. She brings more than 20 years of art and design experience to the agency, and will grow and lead a full-service creative group.

Topics:
Fletcher Features

Topics:
Marketing to Women, MarketingPR, Fletcher Features

Topics:
Fletcher Features

I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.

Topics:
Marketing to Women, MarketingPR, Fletcher Features