Her Voice Blog

    Kelly Fletcher

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    Andrea Truan Joins Fletcher as Creative Director

    Wednesday, Mar 18, 2015 Kelly Fletcher

    We’re excited to announce that Andrea Truan as joined Fletcher as Creative Director. She brings more than 20 years of art and design experience to the agency, and will grow and lead a full-service creative group.

    Knoxville, Fletcher, tennessee, creative director, graphic design, new hire

    International Women’s Day is March 8th - Why We Care

    Wednesday, Mar 4, 2015 Kelly Fletcher


    viral campaigns, #DearMe, YouTube, International Women's Day, Google, Social Media, GIF

    Fletcher Hires Trifiro to Open Atlanta Office

    Thursday, Sep 25, 2014 Kelly Fletcher

    We’re excited to welcome veteran Atlanta businesswoman, Melissa Trifiro, to the Fletcher team! Melissa joined Fletcher to head our new Atlanta office. She joins us from Mace North America, where she was tasked with opening their first office in North America and brought on Porsche as their first major client.

    Kelly Fletcher

    Headed to Charlotte, NC to Present at Regional PRSA Conference

    Wednesday, Apr 9, 2014 Kelly Fletcher

    I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.

    Kelly Fletcher, Charlotte, public relations, PRSA, Marketing to Women, marketing pr, Regional PRSA Conference

    FletcherPR & JTV Roll into Charleston Fashion Week

    Tuesday, Mar 18, 2014 Kelly Fletcher

    Whew! It’s going to be a whirlwind week. I’m in beautiful Charleston, SC for the South’s premiere fashion event, Charleston Fashion Week. FletcherPR's long-time client, Jewelry Television (JTV) is here to launch their new brand, ‘Jewelry Love,’ and we’re here to ensure they get mega media coverage. We’re also working with a new client-- Charleston Fashion Week, the event itself-- to help attract more national media attention.

    Kelly Fletcher, Charleston Fashion Week, Jewelry Television, FletcherPR

    Three Reasons 'Sparkle' by Richard Simmons Resonates with Women

    Monday, Sep 9, 2013 Kelly Fletcher
    Richard Simmons and Kelly Fletcher take a stroll through the JTV parking lot.

    Kelly Fletcher, Jewelry Television, Marketing to Women, Fashion

    Marketing to Women via the Power of Media

    Tuesday, Jun 25, 2013 Kelly Fletcher

    Staff from FletcherPR were at the Waldorf Towers in NYC last week meeting with jewelry and accessory editors from major magazines, websites and blogs. This effort is part of the “Jewelry For Your Life” campaign that we conceptualized and are executing for my former employer and long-time client, Jewelry Television (JTV).

    Kelly Fletcher, New York, Jewelry Television, Marketing to Women

    European Wax Center Markets to Women

    Friday, May 17, 2013 Kelly Fletcher
    Kelly and Alexandra experiencing European Wax Center for the first time!

    Kelly Fletcher, European Wax Center, knoxville public relations, Marketing to Women, Waxing Services

    Angelina Jolie: She’s So Empowered!

    Wednesday, May 15, 2013 Kelly Fletcher

    I was never a fan of Angelina Jolie. Until today. By sharing the story of her decision to take control of her health and opt for a double mastectomy, she has done a great service to women. As a woman whose entire career relies on beauty and the vitality of youth, Angelina has proven that she has substance and depth far greater than I’ve ever given her credit for.

    We salute you, Angelina. Thank you for empowering women everywhere. http://omg.yahoo.com/blogs/celeb-news/angelina-jolie-reveals-preventative-double-mastectomy-064002088.html

    Note: For more information on BRCA1 and BRCA2 genetic testing visit http://ww5.komen.org/BreastCancer/GeneMutationsampGeneticTesting.html.

    Kelly Fletcher, Knoxville PR, knoxville public relations, Marketing to Women

    When Marketing to Women Doesn't Make Us Feel Fat

    Monday, May 13, 2013 Kelly Fletcher

    Abercrombie & Fitch CEO, Mike Jeffries, has alienated 66% of his potential female target market, including millions of moms who shop for their kids and teens. The 61-year-old CEO of the popular clothing line says he only wants “thin, beautiful people” shopping at Abercrombie.

    Say what?

    Have you checked recent statistics, Mr. Jeffries? According to womenshealth.gov, 66 percent of adult women are overweight and 32 percent of adolescent girls are overweight. That’s a lot of market share to give up over a pant size. In a 2006 interview with salon.com, Jeffries said his company is “absolutely exclusionary” because he thinks companies that try to target everyone fail.

    I’ll give him that much but blowing off such a large number of potential female shoppers is not a smart move. When marketing to women, the message matters just as much as the product you sell. The message Jeffries is sending says “you suck and can’t be a part of our club if your pants size is larger than a 10.” No matter the age, women are emotional shoppers. Make us mad and we’ll tell everyone we know- and even a few we don’t.

    It’ll be interesting to see how this one plays out on the national stage, but I’m one female consumer of many who will no longer support the Abercrombie brand.


    Kelly Fletcher, advertising to women, abercrombie, advertising to female consumers, Marketing to Women

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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