Her Voice Blog

    Kelly Fletcher

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    The Kate Spade Tragedy and Why Female Entrepreneurs Should Pay Attention

    Thursday, Jun 7, 2018 Kelly Fletcher

     

    To say I love the Kate Spade brand would be an understatement. I’ve carried the Kelly-Green tote I purchased in Charleston as a briefcase for the past 3 years and can’t give it up despite the tattered straps.

    Topics:
    #KateSpade, women entrepreneurs, business, success

    #PressforProgress- International Women's Day 2018

    Thursday, Mar 8, 2018 Kelly Fletcher

    At Fletcher, we are passionate about helping women grow and achieve. We are a group of strong women who advocate for other women as the cornerstone of our culture.

    Topics:
    International Women's Day, international womens day 2018, pressforprogress

    Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR

    Tuesday, Jan 16, 2018 Kelly Fletcher

    I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.

    Topics:
    In the News, Communications, Fletcher, MarketingPR

    It's Not All Lip Gloss and Boob Jobs - Misconceptions about marketing to women

    Wednesday, Dec 13, 2017 Kelly Fletcher

    When I meet people and explain that our company specializes in marketing to women, I can often see the wheels turning. The next question usually goes something like, “Oh yeah? So, you work with retailers and fashion/beauty companies?”

    Building Trust with Millennial Moms: 5 Takeaways from M2Moms®

    Tuesday, Oct 10, 2017 Kelly Fletcher

    She’s connected, empowered, confident and tech savvy.

    I had the pleasure of serving on an expert panel with four very impressive marketers at M2Moms®, the Marketing to Moms Conference in New York City last week. Moderated by Jen Shap, agency business development lead for Google, each of us pinpointed an element of building trust with millennial moms that is resonating positively in our daily work.

    Topics:
    Marketing to Women, MarketingPR, Fletcher Features

    Now Trending with Millennial Moms

    Tuesday, Aug 15, 2017 Kelly Fletcher

    Did you know that approximately 9,000 babies per day are born to U.S. Millennial parents? It’s no wonder marketers are dying to capture her projected $200 billion in spending power, according to babycenter.com. Here are a few pointers to help get you started on your journey to reaching her. She can be a tough nut to crack.  

    Topics:
    MarketingPR, Marketing to Women

    Three Myths About Millennial Moms

    Thursday, Jun 22, 2017 Kelly Fletcher

    What’s the big deal about Millennial Moms anyway? According to babycenter, there are nine million of them in the U.S., and they yield about $170-200 billion in spending power. Millennial Moms are a big deal.  

    Topics:
    Marketing to Women, MarketingPR

    Travel Economy: Three Ways to Reach Female Customers

    Tuesday, Mar 14, 2017 Kelly Fletcher

    Tourism is so important to the Tennessee economy, yet we could do better when it comes to attracting niche groups of women with big bucks to spend. 

    Topics:
    MarketingPR, Marketing to Women

    Three Keys to Executing a Kick-Ass Co-Branded Partnership: Shop LC and Zang Toi Partner for NYFW

    Tuesday, Feb 28, 2017 Kelly Fletcher

    Some fashionistas may have been shaking their heads when acclaimed fashion designer, Zang Toi, partnered with Shop LC, to provide jewelry for his recent spring runway show. After all, Shop LC is a retailer focused on the value-conscious woman whose average purchase is under $100, while Toi dresses the rich and famous in garments that can set them back tens of thousands of dollars. (I recently salivated over an $18k ivory knit duster with sable fur trim in his NYC studio). But co-branded partnerships are big business and can benefit both companies when executed properly.

    Topics:
    MarketingPR, Fletcher Features

    Lessons from a Decade of Entrepreneurship

    Wednesday, Feb 1, 2017 Kelly Fletcher

    As we speed forward into 2017, it’s hard to believe that we are celebrating our 10th year as an agency. There have been highs and lows to be sure -- even days when pulling the sheet over my head and going back to sleep seemed like the best idea. But the sense of accomplishment that comes with building my own company has kept me energized, excited to keep learning and in a perpetual state of motion.

    Topics:
    Fletcher Features

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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