Her Voice Blog

    Heather Ripley

    Recent Posts

    Marketing to Women: Worst Ads of 2012

    Tuesday, Apr 16, 2013 Heather Ripley

    The Huffington Post recently posted a list of the Worst Ads for Women 2012. As an agency that specializes in marketing to women, we love to look at these lists. We usually have a pretty good sense of humor, but sometimes these ads are just offensive. Here is their full list:

    Topics:
    Her Views, Marketing to Women, Heather Ripley, advertising

    Reaching Women Through the Power of Social Media

    Thursday, Feb 21, 2013 Heather Ripley

    Topics:
    marketing to social media, Marketing to Women, Social Media, Smart Thoughts

    Marketing to Women with Good Content

    Tuesday, Feb 19, 2013 Heather Ripley

    If your company is marketing to women online, you need good content on social media. Sometimes good content is silly. (Think Grumpy Cat or Boo the Dog.)

    Topics:
    Her Views, grumpy cat, good content, Marketing to Women, Social Media, Smart Thoughts

    Marketing to the Wall Street Journal

    Friday, Jan 25, 2013 Heather Ripley

    The fight to undeat Apple's iPhone intensifies

    She's SO Empowered: Rachelle Friedman

    Thursday, Jan 24, 2013 Heather Ripley

    It is a day which many women dream about from the time they are little girls--their wedding day.

    Topics:
    She's SO Empowered!

    Another Example of Social Media Marketing Done in Bad Taste

    Thursday, Jan 17, 2013 Heather Ripley

    Sellitonline's Facebook post

    Tech has a Marketing to Women Problem

    Tuesday, Jan 15, 2013 Heather Ripley

    Marketing to Women in the Workplace: Your Boss’s Wife May Decide Your Promotion

    Thursday, Jan 10, 2013 Heather Ripley

    If you're a woman with a male boss, what are some of the determining factors that go into whether you will get a promotion? Job performance, punctuality, professionalism--these are important parts of the equation, but one which you may not be considering is your boss's wife's occupation.

    A Case Study in Marketing to Women: Revive Personal Products

    Tuesday, Jan 8, 2013 Heather Ripley

    Topics:
    Knoxville, Charlotte, spermicide, tennessee, North Carolina, Marketing to Women, birth control, Nashville, Revive Personal Products, Atlanta, georgia, Conceptrol

    The Year That Was: Social Media in 2012

    Thursday, Jan 3, 2013 Heather Ripley

    Topics:
    Knoxville, Instagram, Pinterest, tennessee, Gap, social media marketing, Facebook, Kony 2012, McDonald's, Barack Obama, Marketing to Women, Nashville, twitter, Social Media, Atlanta, georgia

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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