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    #MsInterPReted - Brilliant Simplicity: How Mike Ragsdale Turned Florida's 30A into the Most Beach Happy Brand in America

    Wednesday, Apr 7, 2021 Fletcher Team

    Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.

    Topics:
    marketing content, Fletcher, Marketing to Women, marketing, PR, public relations strategies, public relations, podcast, kelly fletcher, Ms. Interpreted, #MsInterPReted, Fletcher Marketing PR, Fletcher PR, 30A, Brand Simplicity, Mike Ragsdale, 30A Brand, Brand Marketing, MsInterPReted podcast

    #MsInterPReted - Dolly Parton's Imagination Library

    Thursday, Mar 25, 2021 Fletcher Team

    Dolly Parton is easily one of the most recognizable celebrity names worldwide -- and in Tennessee (Dolly's home state) where Fletcher Marketing PR is also based, Dolly is widely regarded as a "Patron Saint."

    Topics:
    marketing, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, UK, Fletcher Marketing PR, Dolly Parton's Imagination Library, Nora Briggs, Marion Gillooly, books, literacy, Dolly Parton, Imagination Library, Sevier County, United Kingdom, reading, childhood literacy

    #MsInterPReted - Behind the Data: Turning Market Research into Actionable Strategy

    Monday, Mar 8, 2021 Fletcher Team

    Topics:
    marketing, PR, kelly fletcher, #MsInterPReted, Women in PR, market research, data strategy, Catherine Porth, Catherine Porth Consulting

    #Ms. InterPReted Season 3: Memorable Moments

    Friday, Feb 12, 2021 Fletcher Team

    In the Season 3 Wrap-Up of the #MsInterPReted Podcast, Kelly Fletcher and Mary Beth West embark on a New Year in 2021 with a look back to highlights of recent guests:

    MINUTE 6:38 / Rod Cartwright, FRSA, FPRCA: Rod shared insights of the PRCA's COVID-19 Taskforce and his other insights on the state of the industry and how the PRCA is helping lead the way.

    MINUTE 12:26 / Tearsa Smith, Anchor / WATE-TV Ch. 6 Knoxville: Tearsa shared how community journalism and its coverage of race / equality / justice issues are so important for helping citizens know and understand the authentic, real experiences of all people, of all diverse backgrounds.

    MINUTE 20:00 / Kelly and Mary Beth talked about Mary Beth's struggle with PRSA (the U.S.-based PR industry association) and issues of how women who ask tough questions are treated... particularly in the face of being a bona fide Whistleblower of organizational wrongdoing.

    MINUTE 31:45 / Patricia Nash and Jennifer Evans: Patricia Nash Designs Founder / CEO Patricia Nash (on the podcast with her daughter, COO Jennifer Evans) gave candid commentary on what the COVID-19 pandemic has meant to her business, in navigating the crisis -- and what her definition of *nimble leadership* is all about.

    MINUTE 36:00 / Rax Lakhani, CMPRCA: Rax provided a razor-sharp analysis of the Diversity & Inclusion issue, from the international perspective, as head of the PRCA Diversity Network. His on-point, empathetic, pro-business approach advocated for important action steps all PR professionals should take, to make D&I a reality.

    MINUTE 39:00 / Sarah Merrell -- VP, Fletcher Marketing PR (and Instagram Social Media Influencer): Sarah talked about realities of media relations and influencer work in today's COVID environment, particularly with pressures faced right now by newsrooms.

    MINUTE 42:50 / Dr. Candace White: This chat invited Dr. White to share her well-studied observations and concerns about non-disclosures inherent to the digital communications / social media platform environment.

    Join Kelly and Mary Beth throughout 2021, with new episodes of #MsInterPReted to launch Season 4, upcoming!

    Topics:
    University of Tennessee, Social Media, public relations, podcast, Ms. Interpreted, #MsInterPReted, Women in PR, ethics, Rod Cartwright, Tearsa Smith, Patricia Nash, Candace White, Sarah Merrell, Rax Lakhani

    #MsInterPReted - Niche Influencers in Social Media:  Fletcher PR's Sarah Merrell

    Friday, Dec 18, 2020 Fletcher Team

    A newly minted Vice President at Fletcher Marketing PR with her recent promotion at the firm, Sarah Merrell combines an achievement-driven career in public relations with her newfound (and literal) fame as a social media influencer in the motorcycling enthusiast space.

    Topics:
    marketing, PR, public relations, influencer, social media, influencer marketing, podcast, kelly fletcher, mary beth west, #MsInterPReted, Fletcher Marketing PR, women, motorcycling, motorcycles, motor sports, Sarah Merrell, Jud Merrell, niche influencers, motorsports, Merrell Racing, niche

    #MsInterPReted - Candace White, PhD: Social Media & Surveillance Capitalism

    Tuesday, Nov 24, 2020 Fletcher Team

    In this gripping conversation about the underbelly of social media outlets' unethical non-disclosures and the larger societal and PR implications, University of Tennessee Public Relations Professor Dr. Candace White discusses her latest published paper in the December 2020 edition of Public Relations Review (co-authored by UT alumnus and Clemson University faculty Brandon Boatwright), "Social media ethics in the data economy: Issues of social responsibility for using Facebook for public relations."

    Topics:
    journalism, Facebook, PRSA, University of Tennessee, twitter, public relations, kelly fletcher, mary beth west, #MsInterPReted, PRCA, PRethics, ethics, data, Fletcher PR, Candace White, UT, CCI, Dorsey, Biden/Harris, code of ethics, consumer protection, Trump, Zuckerberg, congress, privacy, privacypolicy, consumer, regulation

    #MsInterPReted- Women Entrepreneurship and Voice: The Patricia Nash Story

    Thursday, Nov 5, 2020 Fletcher Team

    When it comes to inspirational women in entrepreneurship, steeped in the power of creativity and one's own unique sense of vision and style -- look no further than the story of Patricia Nash Designs.

    Topics:
    Knoxville, business, PR, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, Crisis, COVID, women, retail, Patricia Nash Designs, pandemic, Jennifer Evans, Patricia Nash, response

    #MsInterPReted - Rax Lakhani: PR, Diversity & the International Perspective

    Wednesday, Sep 23, 2020 Fletcher Team

    As the U.S. PR industry approaches Diversity and Inclusion Month in October (which is also Global Diversity Awareness Month), Fletcher PR takes a look at D&I from the international perspective.

    Topics:
    PR, public relations, podcast, kelly fletcher, mary beth west, PR Diversity, #MsInterPReted, PRCA, ethics, Fletcher PR, PRCA Ethics Month, Rax, Lakhani, Power of PR, ethics month

    #MsInterPReted Twitter Chat with @susanhartpr Recap

    Wednesday, Sep 2, 2020 Fletcher Team

    On Tuesday, September 2, #MsInterPReted hosted our monthly Twitter chat. Our guest was Susan Hart (@susanhartpr), and the topic discussed was "PR Ethics, Reporting Misconduct, & Fighting Retaliation." View a brief recap of the discussion below:

    Topics:
    #MsInterPReted, PRCA, PRCA Ethics Month, Susan Hart, #TwitterChat, Retaliation, whistle blowing

    #MsInterPReted - 19th Amendment at 100: Where are Women Now?

    Wednesday, Aug 26, 2020 Fletcher Team

    It's Women's Equality Day (Aug. 26, 2020)! One-hundred years ago, women earned the right to vote in the U.S., by taking charge, stating their case, taking to the streets over decades, and pushing for the accountability of the vote.

    As ratification of the 19th Amendment to the U.S. Constitution -- giving women the right to vote -- celebrates 100 years and included a significant role for East Tennessee (with one determined mother of a young Tennessee legislator), Kelly and Mary Beth mark the significance of Fletcher Marketing PR's East Tennessee roots, its focus on lending voice to the power of women, and just how much women still confront in seeking equality, 100 years later ... including in the Public Relations industry, which is female-dominated.

    Topics:
    tennessee, marketing, PR, public relations, kelly fletcher, mary beth west, #MsInterPReted, equality, women, 19th Amendment, womens equality day, vote

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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