Her Voice Blog

    Fletcher Team

    Recent Posts

    Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 1 of 2)

    Wednesday, Nov 13, 2019 Fletcher Team

    In this special two-part episode of #MsInterPReted, Kelly and Mary Beth welcome their first overseas guest to the podcast… a London-based leader at the helm of the world’s largest membership body of public relations professionals. 

    Topics:
    Fletcher, public relations, #MsInterPReted, PRCA

    Crafting the Entrepreneurial Story: Marcus Hall

    Wednesday, Nov 6, 2019 Fletcher Team

    Marcus Hall’s entrepreneurial journey can be described as anything but conventional.  A visionary of his work and of his desired brand, Marcus worked for years developing Marc Nelson Denim into a widely known and respected name – not only in the Knoxville, Tennessee, area where he grew up, but also as an emerging nameplate in the fashion industry.  But then it all came crashing down in sudden crisis.

    Topics:
    Knoxville, Fletcher, marketing, public relations, Mark Nelson Denim, strategy, Marcus Hall, Crisis

    Ms. InterPReted Episode 7:  Differentiating True PR Strategy From Mere Tactics

    Thursday, Oct 31, 2019 Fletcher Team

    Q4 is “Strategic Planning Season” for many companies and organizations in ramp-up to the next calendar year. Comprehending the drivers of relationship-building success starts with differentiating true PR strategy from mere tactics. 

    Topics:
    Fletcher, marketing strategies, public relations strategies, public relations, kelly fletcher, mary beth west, #MsInterPReted

    Ms. InterPReted Episode 6: The State of Influencer Marketing

    Wednesday, Oct 23, 2019 Fletcher Team

    Mark Weaver started his marketing career as a blogger, photographer and social media influencer in the motorcycle industry.  He moved to Knoxville, TN, from Louisville, KY, where he created digital marketing content for GE Appliances. He has a BA from Purdue University in Communications with Minors in Computer Technology and Organizational Leadership & Supervision. 

    Topics:
    Fletcher, marketing, public relations, influencer marketing, Ms. Interpreted

    Ms. InterPReted Episode 5: #BrandsTakingStands or #GetWokeGoBroke

    Wednesday, Oct 16, 2019 Fletcher Team

    Kelly and Mary Beth stir up some potential heat with this episode, taking to task the growing trend of brands (and their PR / marketing departments and even CEOs) adopting and pushing social debates and hotly contested political issues . . . all on the advice of some PR firms that may (or may not) be properly guiding their clients or otherwise offering up an inappropriate one-size-fits-all approach.

    Topics:
    Brand Awareness, kelly fletcher, PR News, Ms. Interpreted, activism, #MsInterPReted

    An Infographic - Building Trust with Millennial Moms

    Tuesday, Oct 17, 2017 Fletcher Team

    Building trust with millennial mom begins with understanding who she is, where she is and what she wants. Check out our infographic to learn more about the power and complexities of the millennial mom. 

    Topics:
    Marketing to Women, MarketingPR

    Fletcher hosts Career Day for students, recent graduates

    Thursday, Jul 14, 2016 Fletcher Team

    We were honored Wednesday to have college students and recent graduates visit the team at Fletcher Marketing PR for our 2nd Annual Career Day.

    Topics:
    MarketingPR, Fletcher Features

    Fletcher Marketing PR wins 5 ADDYs

    Monday, Feb 29, 2016 Fletcher Team

    We were honored to have our creative work recognized at the 51st American Advertising Awards.

    Topics:
    MarketingPR, Fletcher Features

    Fletcher staff join PRSA, KAMA boards

    Wednesday, Jan 13, 2016 Fletcher Team

    Congratulations to Fletcher Team Members Chris Martin and Claudette Saryia for their recent board appointments with local chapters of the Public Relations Society of America and American Marketing Association, respectively.

    Topics:
    MarketingPR, Fletcher Features

    Getting our #Elfie on

    Monday, Dec 7, 2015 Fletcher Team

    Live elves and cocktails? It was a party you didn't want to miss!

    Topics:
    Fletcher Features

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

    Subscribe to Email Updates

    250x250 C - Blue Circle Outline@1x-FAC.png