Her Voice Blog

    Chris Martin

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    Recent Posts

    8 mistakes businesses make on social media—Part 3

    Wednesday, Apr 1, 2015 Chris Martin

    This is the final edition of the 8 Mistakes Businesses Make on Social Media blog series. If you missed part 1 or part 2, give them a look to get the full picture of this special series.


    8 mistakes businesses make on social media—Part 2

    Tuesday, Mar 10, 2015 Chris Martin

    In January, I gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got, I thought I would share it on the Fletcher blog. This is part 2; if you missed part 1, be sure to check it out.


    8 mistakes businesses make on social media—Part 1

    Wednesday, Jan 28, 2015 Chris Martin

    I recently gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got and considering the amount of work that went into putting the presentation together, I thought others might find this information useful as a blog. Since it’s a bit long, I’m going to split this into three parts.


    Domestic violence, the NFL and marketing to women

    Wednesday, Sep 10, 2014 Chris Martin
    Janay Rice, Ray Rice's wife, has been outspoken in defense of her husband

    In the News

    Is the Ice Bucket Challenge the best social media campaign ever?

    Friday, Aug 22, 2014 Chris Martin

    If you haven’t heard about the Ice Bucket Challenge, then you must live completely off the grid. The viral sensation has become pervasive throughout the news and social media, and its reach is truly remarkable, sparking participation from everyday people, celebrities, athletes and even former Presidents of the United States.

    MarketingPR, In the News

    FPR's Abby Christensen Featured on Panel of Online Quiz Experts

    Tuesday, May 27, 2014 Chris Martin

    Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers.

    Marketing to Women, MarketingPR, Fletcher Features

    How the Loss of Net Neutrality Could Affect Marketers

    Tuesday, Jan 21, 2014 Chris Martin

    You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?


    Is Miley Cyrus a genius marketer?

    Thursday, Oct 10, 2013 Chris Martin

    MarketingPR, In the News

    Wishing Cellular Sales a Happy 20th Birthday

    Thursday, Sep 19, 2013 Chris Martin

    As many business owners can attest, getting to your third year as an entrepreneur is tough. Making it to 20 years can be seen as an ascent to Everest for a business owner just getting his feet on the ground.

    MarketingPR, Fletcher Features

    HelloFlo - viral campaign marketing tampons to women

    Thursday, Aug 1, 2013 Chris Martin

    Menstruation isn’t exactly the most delicate topic to discuss, whether in casual conversation or for marketers and advertisers. In advertising, we typically see euphemisms which vaguely allude to, and dance around, the matter at hand. You hear words like “flow,” “absorbent” and “keep you dry” instead of “period” or “menstruation.”

    Marketing to Women, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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