Her Voice Blog

    Chris Martin

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    Recent Posts

    3 simple ways to improve your website’s SEO

    Tuesday, Sep 29, 2015 Chris Martin

    Everybody wants their website to be the first search result to pop up on Google. Obviously, that’s not realistic for a lot of businesses — there’s only one top result, after all. But that doesn’t mean you shouldn’t try to be as close to the top as possible. In order to do that, you need to make your website as attractive to Google’s web crawlers as you can. This is called search engine optimization, or SEO.

    Topics:
    MarketingPR

    3 reasons your business needs social media

    Thursday, Sep 10, 2015 Chris Martin

    If you’re not doing social media for your company, you are missing out on an important tool for your business. Social media has been around in force for nearly a decade now, so if you’re still on the fence about joining the social game, I’ve got bad news for you—you were behind the times three years ago. In case you still need convincing, here are three reasons to dive into the world of social media.

    Topics:
    MarketingPR

    8 mistakes businesses make on social media—Part 3

    Wednesday, Apr 1, 2015 Chris Martin

    This is the final edition of the 8 Mistakes Businesses Make on Social Media blog series. If you missed part 1 or part 2, give them a look to get the full picture of this special series.

    Topics:
    MarketingPR

    8 mistakes businesses make on social media—Part 2

    Tuesday, Mar 10, 2015 Chris Martin

    In January, I gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got, I thought I would share it on the Fletcher blog. This is part 2; if you missed part 1, be sure to check it out.

    Topics:
    MarketingPR

    8 mistakes businesses make on social media—Part 1

    Wednesday, Jan 28, 2015 Chris Martin

    I recently gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got and considering the amount of work that went into putting the presentation together, I thought others might find this information useful as a blog. Since it’s a bit long, I’m going to split this into three parts.

    Topics:
    MarketingPR

    Domestic violence, the NFL and marketing to women

    Wednesday, Sep 10, 2014 Chris Martin
    Janay Rice, Ray Rice's wife, has been outspoken in defense of her husband

    Topics:
    In the News

    Is the Ice Bucket Challenge the best social media campaign ever?

    Friday, Aug 22, 2014 Chris Martin


    If you haven’t heard about the Ice Bucket Challenge, then you must live completely off the grid. The viral sensation has become pervasive throughout the news and social media, and its reach is truly remarkable, sparking participation from everyday people, celebrities, athletes and even former Presidents of the United States.

    Topics:
    MarketingPR, In the News

    FPR's Abby Christensen Featured on Panel of Online Quiz Experts

    Tuesday, May 27, 2014 Chris Martin

    Lonelybrand.com, a brand marketing blog, recently did a trend piece about online quizzes as content marketing tools. It is a great article with lots of good information for brand marketers.

    Topics:
    Marketing to Women, MarketingPR, Fletcher Features

    How the Loss of Net Neutrality Could Affect Marketers

    Tuesday, Jan 21, 2014 Chris Martin

    You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?

    Topics:
    MarketingPR

    Is Miley Cyrus a genius marketer?

    Thursday, Oct 10, 2013 Chris Martin

    Topics:
    MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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