Her Voice Blog

    Chris Martin

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    Recent Posts

    Heartstrings and Headlines- This Year's Super Bowl Ads

    Tuesday, Feb 7, 2017 Chris Martin

    Super Bowl LI is in the books, and according to FOX, it was the most-watched television program in U.S. history, with more than 172 million viewers. As the Falcons and Patriots made history on the field, there was plenty of non-football conversation surrounding what, for many, is the real star of the game—the commercials.

    Social Media, Sponsored Content and the Future of News

    Monday, Nov 28, 2016 Chris Martin

    There has been a lot of news recently about, well, news.  

    Plenty of digital ink has been spilled in think pieces about two related topics that deal with how we consume news in the digital space. 

    Topics:
    communication, Social Media, News, Reporting

    3 tips to improve your writing

    Thursday, Jul 28, 2016 Chris Martin

    Messaging, content, PR, branding, marketing: all of these different elements have one thing in common—they require writing. Whether you’re writing copy for an educational pamphlet, a blog post or a commercial script, it is important to use your words effectively.

    Topics:
    messaging, public relations, marketing, writing

    Get more from your business’s Facebook page

    Thursday, Feb 4, 2016 Chris Martin

    These days, if you aren’t social, you don’t exist to potential customers. Ten years ago, getting noticed meant having a website. Now, that’s not enough. If your business isn’t on some sort of social network, it should be.

    Topics:
    Facebook advertising, Facebook, marketing

    3 reasons why you should blog for your business

    Thursday, Oct 29, 2015 Chris Martin

    Blogging is no longer the domain of Internet junkies and angst-ridden teens on LiveJournal, one of the oldest online blog communities around. It has now become an omnipresent element of the Internet. In fact, businesses big and small have joined the blogosphere and are regularly posting new content.

    Topics:
    Blogging, content marketing

    3 simple ways to improve your website’s SEO

    Tuesday, Sep 29, 2015 Chris Martin

    Everybody wants their website to be the first search result to pop up on Google. Obviously, that’s not realistic for a lot of businesses — there’s only one top result, after all. But that doesn’t mean you shouldn’t try to be as close to the top as possible. In order to do that, you need to make your website as attractive to Google’s web crawlers as you can. This is called search engine optimization, or SEO.

    Topics:
    Chris Martin, link building, search algorithms, website crawling, SEO, keywords, marketing

    3 reasons your business needs social media

    Thursday, Sep 10, 2015 Chris Martin

    If you’re not doing social media for your company, you are missing out on an important tool for your business. Social media has been around in force for nearly a decade now, so if you’re still on the fence about joining the social game, I’ve got bad news for you—you were behind the times three years ago. In case you still need convincing, here are three reasons to dive into the world of social media.

    Topics:
    Chris Martin, Social Media

    8 mistakes businesses make on social media—Part 3

    Wednesday, Apr 1, 2015 Chris Martin

    This is the final edition of the 8 Mistakes Businesses Make on Social Media blog series. If you missed part 1 or part 2, give them a look to get the full picture of this special series.

    Topics:
    hashtags, boosted post, YouTube, Facebook, twitter, promoted content, Social Media, LinkedIn

    8 mistakes businesses make on social media—Part 2

    Tuesday, Mar 10, 2015 Chris Martin

    In January, I gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got, I thought I would share it on the Fletcher blog. This is part 2; if you missed part 1, be sure to check it out.

    Topics:
    Knoxville Chamber, Knoxville, social networks, advertise, content, Social Media

    8 mistakes businesses make on social media—Part 1

    Wednesday, Jan 28, 2015 Chris Martin

    I recently gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got and considering the amount of work that went into putting the presentation together, I thought others might find this information useful as a blog. Since it’s a bit long, I’m going to split this into three parts.

    Topics:
    Knoxville, business, social media strategies, Knoxville Chamber of Commerce, social media mistakes, marketing, Social Media

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
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