Every day, women are breaking down workplace barriers and opening doors of opportunity.
Recent Posts
Women who break the glass ceiling: A 5-part series celebrating Women’s History Month
Topics:
Marketing to Women,
MarketingPR
Social media spending is on the rise
Social media spending will increase to nearly 21 percent of marketing budgets in the next five years, according to a new survey released this week. In 2009, it was only 5.6 percent.
Topics:
MarketingPR
Cityview profiles CEO Kelly Fletcher
It was a passion for communications, especially toward women, that helped shape and grow the business Kelly Fletcher started nine years ago.
Her hard work and dedication to the craft has resulted in a flourishing company in downtown Knoxville that was recently spotlighted in the latest edition of Cityview. The magazine profiled six successful East Tennessee women entrepreneurs, who started and head up their own communications firm.
Topics:
Marketing to Women,
In the News,
Fletcher Features
The power of masterful storytelling
Just as every person has a story to tell, so does every business.
How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.
Topics:
Branding,
MarketingPR
Pitch perfect: Tips for media pitching
It’s no myth that public relations professionals and the news media have long had a love-hate relationship. While sharing a common goal to tell a good story, they’re not always on the same page when it comes to what a good story is.
Topics:
MarketingPR