Every day, women are breaking down workplace barriers and opening doors of opportunity.
Social media spending will increase to nearly 21 percent of marketing budgets in the next five years, according to a new survey released this week. In 2009, it was only 5.6 percent.
It was a passion for communications, especially toward women, that helped shape and grow the business Kelly Fletcher started nine years ago.
Her hard work and dedication to the craft has resulted in a flourishing company in downtown Knoxville that was recently spotlighted in the latest edition of Cityview. The magazine profiled six successful East Tennessee women entrepreneurs, who started and head up their own communications firm.
Just as every person has a story to tell, so does every business.
How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.
It’s no myth that public relations professionals and the news media have long had a love-hate relationship. While sharing a common goal to tell a good story, they’re not always on the same page when it comes to what a good story is.