Her Voice Blog

    Andrea Truan

    Recent Posts

    Color That Changes Lives

    Thursday, May 18, 2017 Andrea Truan

    As the Creative Director, I’m preaching about the power of color.

    Color is the personification of emotion. When you consider how color relates to branding efforts, it is important to start by asking, “How do I want my customer to feel about my product or service?” This will help guide you to the right colors.

    Topics:
    Branding

    Taco Bell Brand Update is Hot and Fresh

    Wednesday, Dec 14, 2016 Andrea Truan

    I don’t know the reason for the Taco Bell change, but I do agree the brand refresh was appropriate. In my mind, they made some good decisions and some not so good decisions.

    Topics:
    Branding

    Calming visual chaos with effective graphic design

    Monday, Sep 19, 2016 Andrea Truan

    Consumers are inundated with images on a daily basis, making it difficult to differentiate what’s valuable information and what isn’t. As creative director, it is my job to create images (photo, graphics and/or illustrations) that grab attention and convey a message. Here are some very particular questions that I keep in mind when I design.

    Topics:
    Branding

    3 powerful reasons to use infographics

    Wednesday, Jun 15, 2016 Andrea Truan

    Research tells us that our brains process images 60,000 times faster than text. From this alone, we know that an infographic is a powerful tool.

    Topics:
    Branding

    Women who color outside the lines: A 5-part series celebrating Women's History Month

    Thursday, Mar 24, 2016 Andrea Truan

    In every society, there are those who have specific ideas about what the role of women should be. But what we have and continue to learn is that women shall not be limited to the confines of some arbitrary boundary. We are free to explore our possibilities and color outside the lines of expectation.

    Topics:
    Marketing to Women

    Does my brand need a refresh?

    Friday, Jan 29, 2016 Andrea Truan

    How do you know when it’s time to refresh your company’s brand? A “brand refresh” is simply keeping the good elements of your brand while improving the not-so-good. Most established companies have equity built up and can be recognized by certain elements of their brand. Those are the parts to keep.

    Topics:
    Branding, MarketingPR

    Finding the “clever” in icon design

    Thursday, Nov 5, 2015 Andrea Truan

    Creating a clever icon design can be an effective tool to communicate your message.

    Topics:
    Branding, MarketingPR

    Incorporating Pantone into your brand strategy

    Friday, Oct 2, 2015 Andrea Truan

    The Pantone Color Institutejust released the color forecast for spring 2016, and it is full of emotion-evoking color suggestions for fashion, products, home décor and consumer campaigns.

    Topics:
    Branding, MarketingPR

    How does color affect marketing to women?

    Friday, Sep 4, 2015 Andrea Truan

    Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on an emotional and even physical level. For instance, viewing the color green will lower a person’s blood pressure.

    Topics:
    Branding, Marketing to Women, MarketingPR

    Happy Photography Day!

    Wednesday, Aug 19, 2015 Andrea Truan

    Visual elements have become essential to public relations and marketing efforts. According to the Boston Globe, the human brain processes visuals 60,000 times faster than text. Even on Facebook, photos and albums drive up to 180% more engagement than a Facebook post without imagery. And visual content is so diverse – you have infographics, graphic design elements and photography, to name a few. Since it’s Photography Day, what better time to discuss how photography can be used as a branding tool!

    Topics:
    Branding

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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