Allison Lester
Recent Posts
Passport to Publicity: 6 Tips to Pitching Your Tourism Destination
The State of Tennessee Tourism in 2024
MsInterPReted: PR Tips from Travel Writers
On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. Allison has 13 years of journalism experience and organizes media tours for our clients.
Topics:
#MsInterPReted
MsinterPReted: Sara Davenport - Burnt Out TV Anchor to Entrepreneur
Topics:
News,
#MsInterPReted,
media relations
MsInterPReted: 2024 Public Relations Obstacles
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#MsInterPReted
MsinterPReted: PR Trends to Leave in the Dust
As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.
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#MsInterPReted
MsinterPReted: Hyperlocal Journalism
Jesse Mayshark and Scott Barker are both former journalists who also worked on the public relations side and started a hyper-local news media outlet for the city of Knoxville, called Compass.
Jesse worked as a reporter and editor at the local and national level for 20 years before going into communication for Knoxville Mayor Madeline Rogero in 2011. Jesse worked as the editor of MetroPulse, Knoxville's last AltWeekly. He was a copy editor and freelance music writer for the New York Times, a reporter for the Knoxville News Sentinel and Mountain Press in Sevier County.
Topics:
#MsInterPReted
Beyond the Hype: Examining the Real World Impacts of AI on PR
Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns.
Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras School at the University of Tennessee. He has a Ph.D. in Communications and also serves as a consultant. He talks with Sarah Merrell, Fletcher Marketing and PR Vice President, about the AI writing software ChatGPT.
Topics:
#MsInterPReted,
MsInterPReted podcast,
AI
Sharon Fenster: Having the Courage to be an Ally
Sharon Fenster is a public relations and diversity, equity and inclusion expert. She has managed the reputations of industry leaders such as Motorola, Microsoft. Samsung, Sharp Electronics, MSNBC, GE, Honeywell and more.
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#MsInterPReted
Robin Wilhoit: Journalism Ethics and the Changing Industry
Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast journalist for more than 30 years, and has been anchoring the weekday newscasts at WBIR since the 90's.
Topics:
#MsInterPReted