Her Voice Blog

    The Future of Digital Marketing is Video Marketing

    Thursday, May 25, 2017 Teresa Ackerman

    Consumers are rejecting traditional marketing strategies and are turning to social media when deciding whether a product or service is reliable. In turn, businesses have been forced to evolve quickly and adopt new marketing strategies to be able to reach today’s consumers.  

    Topics:
    MarketingPR

    Color That Changes Lives

    Thursday, May 18, 2017 Andrea Truan

    As the Creative Director, I’m preaching about the power of color.

    Color is the personification of emotion. When you consider how color relates to branding efforts, it is important to start by asking, “How do I want my customer to feel about my product or service?” This will help guide you to the right colors.

    Topics:
    Branding

    Improve Your Corporate Social Responsibility

    Friday, May 5, 2017 Cheryl Ball

    Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?”  

    Topics:
    MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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