Her Voice Blog

Fletcher Marketing PR staff had the pleasure of attending the Women's Fund of East Tennessee's 6^th annual luncheon last Thursday afternoon. Set in between serene gardens with a lakefront view, women from all walks of Knoxville gathered to celebrate the organization and raise donations for low-income women and girls in need. In reflection of the Women's Luncheon, here are some ways to plan the perfect event:

Unless you’re completely media-agnostic, it’s been impossible to avoid the images and video of a doctor being “re-accommodated” by airport police on a United Airlines flight in Chicago on April 9. The disturbing video showing a bloodied Dr. David Dao being dragged to the concourse infiltrated Facebook feeds, morning shows and websites everywhere.

Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising.