Her Voice Blog

    Three Keys to Executing a Kick-Ass Co-Branded Partnership: Shop LC and Zang Toi Partner for NYFW

    Tuesday, Feb 28, 2017 Kelly Fletcher

    Some fashionistas may have been shaking their heads when acclaimed fashion designer, Zang Toi, partnered with Shop LC, to provide jewelry for his recent spring runway show. After all, Shop LC is a retailer focused on the value-conscious woman whose average purchase is under $100, while Toi dresses the rich and famous in garments that can set them back tens of thousands of dollars. (I recently salivated over an $18k ivory knit duster with sable fur trim in his NYC studio). But co-branded partnerships are big business and can benefit both companies when executed properly.

    Topics:
    MarketingPR, Fletcher Features

    Go Girl Designs Drives Sales Through Influencer Marketing Campaign

    Tuesday, Feb 21, 2017 Kaily Groover

    Entering the 2016 holiday season, Fletcher client Go Girl Designs' goal was to blast an influencer marketing and social media campaign to increase sales of Busy Girl Bangle products and boost Go Girl's online presence.

    Topics:
    MarketingPR, Fletcher Features

    Movement Continues for Gender Equality

    Tuesday, Feb 14, 2017 Laura Mansfield

    Hundreds of thousands of women gathered recently at the nation’s Capitol and across the country as part of a widespread movement for gender equity. Regardless of why women marched  and the reasons were deeply personal and varied — the fact remains that women still earn less than men in the workforce.

    Topics:
    Marketing to Women, In the News

    Heartstrings and Headlines- This Year's Super Bowl Ads

    Tuesday, Feb 7, 2017 Chris Martin

    Super Bowl LI is in the books, and according to FOX, it was the most-watched television program in U.S. history, with more than 172 million viewers. As the Falcons and Patriots made history on the field, there was plenty of non-football conversation surrounding what, for many, is the real star of the game—the commercials.

    Topics:
    MarketingPR, In the News

    Lessons from a Decade of Entrepreneurship

    Wednesday, Feb 1, 2017 Kelly Fletcher

    As we speed forward into 2017, it’s hard to believe that we are celebrating our 10th year as an agency. There have been highs and lows to be sure -- even days when pulling the sheet over my head and going back to sleep seemed like the best idea. But the sense of accomplishment that comes with building my own company has kept me energized, excited to keep learning and in a perpetual state of motion.

    Topics:
    Fletcher Features

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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