Her Voice Blog

    2017: The Year of Snapchat Marketing

    Tuesday, Jan 24, 2017 Abbie Jo Schlecter

    From notepads to iPads and textbooks to Facebook, technology and the way we receive information is shaping the way companies execute efficient marketing strategies. In response to the introduction of the smart phone and the exponential growth of social media users, digital marketing has become a vital part of effective marketing tactics. With each new social media platform comes the decision for a company on whether it will use the platform towards advertising efforts or make it the source for sharing the company’s brand.

    Topics:
    MarketingPR

    Women Who "Won Marketing" in 2016

    Tuesday, Jan 10, 2017 Kaily Groover

    If 2016 was a person, it wouldn't be described as a manly year, or even a girly one at that. It would be a fiery, spunky woman. A woman who broke barriers, changed lives and ran the news with her brilliant marketing stunts. Here are some women who changed the game in 2016:

    Topics:
    Marketing to Women, MarketingPR

    Ring in the New Year With Five Social Media Resolutions

    Tuesday, Jan 3, 2017 Laura Mansfield

    Still wearing your eating pants, sitting in your recliner and watching bowl games?

    Not to worry – you don’t even have to break a sweat with these social media resolutions. You’re already multiscreening, so toggle your laptop, tablet, mobile and remote to shape up your social media profile for 2017. 

    Topics:
    MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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