Her Voice Blog

    Transparency Has its Benefits

    Friday, Dec 23, 2016 Laura Mansfield

    There’s an inherent conflict of interest between lawyers and public relations practitioners when it comes to corporate communications, particularly media relations. CEOs are caught in the middle, with an angel and a devil perched on each shoulder, whispering conflicting advice. I’ll leave it to you to decide who is the angel and who is the devil.

    Topics:
    MarketingPR

    Taco Bell Brand Update is Hot and Fresh

    Wednesday, Dec 14, 2016 Andrea Truan

    I don’t know the reason for the Taco Bell change, but I do agree the brand refresh was appropriate. In my mind, they made some good decisions and some not so good decisions.

    Topics:
    Branding

    REI Campaign is Pure Genius

    Monday, Dec 5, 2016 Laura Mansfield

    What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.

    Topics:
    MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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