There’s an inherent conflict of interest between lawyers and public relations practitioners when it comes to corporate communications, particularly media relations. CEOs are caught in the middle, with an angel and a devil perched on each shoulder, whispering conflicting advice. I’ll leave it to you to decide who is the angel and who is the devil.
I don’t know the reason for the Taco Bell change, but I do agree the brand refresh was appropriate. In my mind, they made some good decisions and some not so good decisions.
What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.