Her Voice Blog

    Social Media, Sponsored Content and the Future of News

    Monday, Nov 28, 2016 Chris Martin

    There has been a lot of news recently about, well, news.  

    Plenty of digital ink has been spilled in think pieces about two related topics that deal with how we consume news in the digital space. 

    Topics:
    MarketingPR, In the News

    The Power of Color

    Friday, Nov 18, 2016 Abbie Jo Schlecter

    Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color? This infographic, designed by Fletcher’s Creative Director Andrea Truan, reveals the strategy behind choosing the right color to complement your company’s brand identity.

    Topics:
    Branding, MarketingPR

    The Fine Art of the Pivot During Election Season

    Monday, Nov 7, 2016 Laura Mansfield

    While skilled politicians can be effectively evasive, it’s not a communications model to emulate.

    Topics:
    MarketingPR, In the News

    Vine's Final Decline

    Friday, Nov 4, 2016 Kaily Groover

    Twitter recently announced its decision to permanently shut down Vine, the iconic six-second video-sharing platform. The release sparked an enormous amount of curiosity among the public but no signs of tears shed. After hearing his creation had been disposed of, Yusupov responded with one simple tweet: "Don't sell your company!" 

    Topics:
    MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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