Her Voice Blog

    Does my brand need a refresh?

    Friday, Jan 29, 2016 Andrea Truan

    How do you know when it’s time to refresh your company’s brand? A “brand refresh” is simply keeping the good elements of your brand while improving the not-so-good. Most established companies have equity built up and can be recognized by certain elements of their brand. Those are the parts to keep.

    Topics:
    brand identity, business logos, brand refresh

    How to land a great internship

    Wednesday, Jan 27, 2016 Katie Stephens

    Getting your degree is only half the battle when it comes to building up an impressive resume and preparing yourself for a career. Bringing valuable work experience to the table at a job interview will give you a competitive edge over other candidates and the confidence to perform better in your new position. So just how do you land that first internship?

    Topics:
    internship, jobs

    Fletcher CEO shares entrepreneurial journey with YEA students

    Friday, Jan 22, 2016 Kelly Fletcher

    An expandable golf putter for growing kids. A multifunctional back seat table for vehicles. A nonprofit to help support Title IX schools.

    These are among some of the business ideas coming out of Knoxville’s inaugural class of the Young Entrepreneurs Academy, or YEA!, a year-long program that teaches middle and high school students how to start and run their own original businesses.

    Topics:
    Kelly Fletcher, public relations, marketing, entrepreneurs

    Our top social media moments of 2015

    Thursday, Jan 14, 2016 Claudette Sariya

    Now that 2015 has come and gone, we’ve narrowed down our favorite social media moments of the year. We’ve included pivotal occurrences in America’s history, as well as hilarious memories that still make us #LOL. Here are our favorites!

    Topics:
    hashtags, FletcherPR, Social Media

    Fletcher staff join PRSA, KAMA boards

    Wednesday, Jan 13, 2016 Fletcher Team

    Congratulations to Fletcher Team Members Chris Martin and Claudette Saryia for their recent board appointments with local chapters of the Public Relations Society of America and American Marketing Association, respectively.

    Topics:
    Fletcher, marketing, PR

    Cityview profiles CEO Kelly Fletcher

    Friday, Jan 8, 2016 Carly Harrington

    It was a passion for communications, especially toward women, that helped shape and grow the business Kelly Fletcher started nine years ago.

    Her hard work and dedication to the craft has resulted in a flourishing company in downtown Knoxville that was recently spotlighted in the latest edition of Cityview. The magazine profiled six successful East Tennessee women entrepreneurs, who started and head up their own communications firm.

    Topics:
    Kelly Fletcher, women entrepreneurs, Cityview Magazine

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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