Her Voice Blog

    Why cause marketing works

    Tuesday, Nov 24, 2015 Claudette Sariya

    ‘Tis the season of giving, and businesses have an opportunity to show consumers they care.

    Branding, MarketingPR

    Key takeaways from PRSA International Conference

    Thursday, Nov 12, 2015 Cheryl Ball

    The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:


    Finding the “clever” in icon design

    Thursday, Nov 5, 2015 Andrea Truan

    Creating a clever icon design can be an effective tool to communicate your message.

    Branding, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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