‘Tis the season of giving, and businesses have an opportunity to show consumers they care.
Why cause marketing works
Topics:
Branding,
MarketingPR
Key takeaways from PRSA International Conference
The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:
Topics:
MarketingPR
Finding the “clever” in icon design
Topics:
Branding,
MarketingPR