Her Voice Blog

    Why cause marketing works

    Tuesday, Nov 24, 2015 Claudette Sariya

    ‘Tis the season of giving, and businesses have an opportunity to show consumers they care.

    Topics:
    Branding, MarketingPR

    Key takeaways from PRSA International Conference

    Thursday, Nov 12, 2015 Cheryl Ball

    The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:

    Topics:
    MarketingPR

    Finding the “clever” in icon design

    Thursday, Nov 5, 2015 Andrea Truan

    Creating a clever icon design can be an effective tool to communicate your message.

    Topics:
    Branding, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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