Everybody wants their website to be the first search result to pop up on Google. Obviously, that’s not realistic for a lot of businesses — there’s only one top result, after all. But that doesn’t mean you shouldn’t try to be as close to the top as possible. In order to do that, you need to make your website as attractive to Google’s web crawlers as you can. This is called search engine optimization, or SEO.
When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment as well.
Clients often ask us when paying a blogger for placement is appropriate, and my answer is — it depends. The landscape has changed dramatically over the past 2-3 years with more and more bloggers demanding fees or free merchandise in exchange for writing about your product or service. Bloggers can be a powerful tool in your media outreach arsenal if you have clear objectives and know what you want to accomplish.
The concept of women searching for “less” is one that is hard to come to grips with at face value. Millennials are currently one of the largest targeted demographics when it comes to marketing, but an even more defined sector is the minimalist.
It’s no myth that public relations professionals and the news media have long had a love-hate relationship. While sharing a common goal to tell a good story, they’re not always on the same page when it comes to what a good story is.
Over the last several months, I’ve had a couple opportunities to learn about the Malala Fund and the upcoming film release, “He Named Me Malala.” Co-founded by Malala Yousafzai and her father, the fund works to secure girls’ rights to a minimum of 12 years of quality education, particularly in the global south. The goal is to help girls achieve their potential and positively impact their local communities for the rest of their lives. Below are a few stats on why this is such important work.
If you’re not doing social media for your company, you are missing out on an important tool for your business. Social media has been around in force for nearly a decade now, so if you’re still on the fence about joining the social game, I’ve got bad news for you—you were behind the times three years ago. In case you still need convincing, here are three reasons to dive into the world of social media.
Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on an emotional and even physical level. For instance, viewing the color green will lower a person’s blood pressure.
We recently attended the BlogHER conference in New York City and were surrounded by social influencers like Gwyneth Paltrow (check out her blog, GOOP), and Christy Turlington Burns (check out her non-profit, Every Mother Counts).