Visual elements have become essential to public relations and marketing efforts. According to the Boston Globe, the human brain processes visuals 60,000 times faster than text. Even on Facebook, photos and albums drive up to 180% more engagement than a Facebook post without imagery. And visual content is so diverse – you have infographics, graphic design elements and photography, to name a few. Since it’s Photography Day, what better time to discuss how photography can be used as a branding tool!
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog: