Her Voice Blog

    5 Career Lessons from a Veteran Practitioner

    Monday, Oct 27, 2014 Cheryl Ball

    Lists are a hot tactic in the world of content marketing, so as a PR pro, I thought I’d take this opportunity to put a best practice into action. As a “senior practitioner” (I hate calling myself that), my most memorable career lessons have happened during moments of failure. I’ve taken my lumps and observed others taking theirs.

    Here are five hard won lessons that may help you on your personal journey to success at work (and play):

    5) Embrace other people’s strengths. No one is good at everything. Know what you’re good at and where you’re deficient, and surround yourself with people who complement your abilities.

    4) Be your own worst critic. If you aren’t, you can bet someone else is. Pay attention to your own work and search for ways to become better. The counterbalance – don’t take yourself too seriously.

    3) Avoid burnout. We spend a huge portion of our lives at work, and there is more to life than burning the midnight oil all the time. Enjoy what you do and the people you work with. If you never feel a sense of accomplishment, it may be time to look for another job or career.

    2) Be a change agent. Marketing communications is fast-paced and always changing. Don’t be afraid to mix things up and try new ideas. Be daring with your next headline. You never know where it may lead you!

    1) Remain relevant. It’s my responsibility to provide value to my clients and my employer. Embrace lifelong learning and consciously look for ways to stay relevant.

    MarketingPR, Fletcher Features

    The #Bendgate Debacle

    Tuesday, Oct 14, 2014 Abbigail

    I love how the advancement of technology and social media has allowed the quick wit of some brands to shine. From Oreo’s dastardly quick tweet post-football blackout to the #BendGate debacle, brands are showing their comedic chops.

    And many of these brands aren’t even phone brands. It makes sense that Samsung and HTC would make jabs about Apple’s unintentional phone design flaw in comparison to their phones’ intentional design. But who would have thought Dockers or even Heineken would get in on the conversation?

    Dockers showed their Apple support by donning “Dockers ON-THE-GO” with a hidden security pocket just for the iPhone 6. There’s no sitting on or bending phones with these khakis.

    Utilizing the trending hashtag “BendGate”, Heineken showed a little sarcastic sympathy for the brand by stating it happens to them all the time.

    One of the funniest responses I’ve seen came from Slim Jim. Take a look.

    For more brand trolls, head on over to this Mashable article or check out #BendGate on Facebook, Twitter or Instagram. What are some of your favorite #BendGate brand responses?

    MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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