Her Voice Blog

    Fletcher Hires Trifiro to Open Atlanta Office

    Thursday, Sep 25, 2014 Kelly Fletcher

    We’re excited to welcome veteran Atlanta businesswoman, Melissa Trifiro, to the Fletcher team! Melissa joined Fletcher to head our new Atlanta office. She joins us from Mace North America, where she was tasked with opening their first office in North America and brought on Porsche as their first major client.

    Topics:
    Fletcher Features

    Domestic violence, the NFL and marketing to women

    Wednesday, Sep 10, 2014 Chris Martin
    Janay Rice, Ray Rice's wife, has been outspoken in defense of her husband

    Topics:
    In the News

    Beads of Courage: Colorful Hope for Sick Children

    Friday, Sep 5, 2014 Lisa Bamfored

    I love what Beads of Courage (BOC) does for seriously ill children and their families. They've brought beauty, color and creativity into difficult and challenging medical circumstances. Every single bead represents a pivotal step in a child's treatment journey. As a child collects beads over time, a string of visual hope becomes a colorful lifeline of encouragement. As I've become more familiar with BOC's mission, I've grown more inspired and incentivized to get involved. And this month presents the perfect time, with some great opportunities.

    Jewelry Television (JTV) is the presenting sponsor for an entire month-long focus to support BOC. They have set up a page on their website for people to make donations of $5 and up. And on September 20, their Knoxville headquarters will be one of 14 national sites hosting National Bead Challenge Day. Each bead-making site will be vying to raise the most donations for BOC and the countless young children who cherish their hand-made beads. The event is free to the public and will be attended by some local BOC children. Activities go from 10 a.m. to 4 p.m. and include bead-making demonstrations, glass bead and jewelry shopping, and giveaways of Courage Clips and door prizes.

    I can relate to the power of the beads. When my father was battling cancer, a friend gave him a cross charm to hold when he would go for chemo and radiation. That little charm also accompanied my father into two operating rooms and went with him into areas of the hospital where our family could not go. It kept him company. It brought him comfort. It gave him something tangible to hold on to. It represented the prayers, concern and love of his family and friends during critical moments of his treatment.

    Through JTV's partnership with BOC, you and I can help offer that same kind of strength and compassion to brave young children who are facing health challenges. My friend over at Jewelry Television, Jade McCampbell, has written a lovely blog with more details about JTV's month-long campaign with BOC throughout September. Come and be part of this powerful (and colorful) movement of hope!

    Topics:
    MarketingPR, Fletcher Features

    Thursday Night Primetime Trifecta: A Girls' Night with the Leading Ladies

    Wednesday, Sep 3, 2014 Melissa

    I am counting down the days for my “Thursday TV Trifecta” (aka: my shows) – Grey’s Anatomy, Scandal and the new How to Get Away with Murder! I had drifted away from Grey’s Anatomy, but my interest was resuscitated when I discovered that Scandal came on right after it. Now, with How to Get Away with Murder rounding out my Thursday night, I am happily planning a girls night in to kick off the fall line-up.

    Topics:
    Marketing to Women, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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