Her Voice Blog

    Is the Ice Bucket Challenge the best social media campaign ever?

    Friday, Aug 22, 2014 Chris Martin


    If you haven’t heard about the Ice Bucket Challenge, then you must live completely off the grid. The viral sensation has become pervasive throughout the news and social media, and its reach is truly remarkable, sparking participation from everyday people, celebrities, athletes and even former Presidents of the United States.

    Topics:
    MarketingPR, In the News

    Nordstrom: Empowers-it-Forward with Girls

    Thursday, Aug 14, 2014 Lisa Bamfored

    Nordstrom has announced its first-ever private label give-back brand, Treasure&Bond, which will give 5% of its net profits to nonprofit organizations that are missioned with empowering girls and women. I love seeing such a respected retail brand making such a beautifully bold statement. Better yet, I love how a brand that is recognized for showcasing quality fashion trends is perhaps now setting a trend for other retailers to empower-it-forward with young girls and women.

    Topics:
    Marketing to Women, MarketingPR, In the News

    Millennial Marketing

    Thursday, Aug 7, 2014 Abbigail

    As a millennial, I have a myriad of opinions and insights on what makes this demographic tick. I’m surrounded by friends and colleagues who are millennials, and I study this demo as a PR professional. The American Marketing Association claims that this 18 to 34-year-old segment is a marketing “sweet spot.”

    Topics:
    MarketingPR

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    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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