You may have recently seen in the news that the D.C. Court of Appeals made a ruling that could end net neutrality. This has the potential to have large implications for everyone who uses the Internet, but what does it mean to marketers specifically?
The importance of relationships in media has increased. It’s becoming more and more about who you know as opposed to what you know. For bloggers, this can be difficult, considering you work in a predominantly digital sphere. One way to add a face to the blog is to attend press previews and events. Industry only press previews provide a great opportunity to develop these media relationships and get your name and face out there.
Although I’m new to the game, I’ve learned a thing or two about public relations. One thing – you must always, ALWAYS have another set of eyes on something. I can get into this stream-of-consciousness flow when writing where all my words don’t make it to paper. So having someone insert “the”s, “and”s and “but”s where they need to be helps me read as a coherent writer.