We market to women, and although that may seem like a small niche to reach (it’s not, read here), marketing in general can fall on deaf ears if any of these common brand messaging mistakes take place:
- Not speaking to customers’ values: companies too often build messages around their products, not what’s most important to their customers. Align your message with their values for the most success.
- Relying too heavily on buzzwords: Gamification? Clickability? Using buzzwords on a campaign that is targeting your customer can backfire in two ways – your customer doesn’t know what the words mean or they are so overused that the words don’t have an impact anymore. It is better to just stay away from them.
- Failing to make your messages portable: Make your messaging simple yet effective so word-of-mouth can carry it on. Think of boiling it down to 2 sentences and use that as a central theme throughout all marketing materials.
- Forgetting to excite: You are excited about your marketing message because you probably came up with it. However, many customers are on auto-pilot when shopping, making decisions, etc. so stand out and excite your customer in a new way.
Bring success to your new marketing campaign by avoiding these common marketing mistakes. If you need help marketing in the Knoxville area, give us a call today at (865) 249-8371.