Her Voice Blog

The history of marketing is filled with some bizarre tactics and ploys, from the Oscar Meyer Weiner mobile to websites paying people to get tattoos of their logos.

Well, add another one to the list. Reminiscent of the stories one would hear in the late 90s or early 2000s about internet startups exchanging money for tattoos, there’s a new ad space available in Japan — the thighs of young women.

Unlike the “skinvertising” of the dot-com era, these advertisements aren’t permanent. Instead, girls wear temporary tattoos on their thighs, while presumably wearing shorts or a skirt, in exchange for a little bit of cash. These women earn between $13 and $130 to expose their branded skin for a minimum of eight hours, in addition to posting photos on social media.

It would seem as though this type of ploy would work best for targeting men, as we don’t really see this being too effective as a marketing to women strategy. Just when you thought you’ve heard it all, you come across something like this. It’s hard to imagine what will come next, but while it may be shocking, it shouldn’t be surprising.

FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

If your company is marketing to women online, you need good content on social media. Sometimes good content is silly. (Think Grumpy Cat or Boo the Dog.)

If you’re a woman and a business owner you may often feel like you’re expected to be Super Woman. FletcherPR is presenting an informative workshop by Kevin Kragenbrink, business coach with Estrada Strategies, to talk about overcoming this. Join us for an evening of networking with other women business owners, and find out how you can achieve more of a work/life balance.

Did you know that heart disease is the number ONE killer of women? February is heart health month, and we want to change this statistic. According to the American Heart Association, 43 million women in the U.S. are affected by heart disease, and it is the cause of one in three women's deaths every year.

It is important to take the time every month, but especially this month, to talk to the women in your life about heart health. This year AHA’s slogan markets to women with Take 5 to Tell 5. So take five minutes out of your day to tell five women you care for about the risks associated with heart disease. Even the symptoms of heart attacks are different for women than for men.

Knowledge is power, and there are many things we can be doing to protect our hearts. First, be aware of the symptoms and risks for women. Second, eat heart-healthy foods like broccoli and salmon. Finally, exercise regularly to get your heart pumping and your blood flowing.

Remember, this month, take 5 to tell 5. You can bet we are.

Fletcher PR, a marketing firm specializing in marketing to women, created this public awareness campaign