Her Voice Blog

    Marketing on Women: Using Bodies as Billboards

    Tuesday, Feb 26, 2013 Chris Martin

    The history of marketing is filled with some bizarre tactics and ploys, from the Oscar Meyer Weiner mobile to websites paying people to get tattoos of their logos.

    Well, add another one to the list. Reminiscent of the stories one would hear in the late 90s or early 2000s about internet startups exchanging money for tattoos, there’s a new ad space available in Japan — the thighs of young women.

    Unlike the “skinvertising” of the dot-com era, these advertisements aren’t permanent. Instead, girls wear temporary tattoos on their thighs, while presumably wearing shorts or a skirt, in exchange for a little bit of cash. These women earn between $13 and $130 to expose their branded skin for a minimum of eight hours, in addition to posting photos on social media.

    It would seem as though this type of ploy would work best for targeting men, as we don’t really see this being too effective as a marketing to women strategy. Just when you thought you’ve heard it all, you come across something like this. It’s hard to imagine what will come next, but while it may be shocking, it shouldn’t be surprising.

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Marketing to Women, MarketingPR

    Reaching Women Through the Power of Social Media

    Thursday, Feb 21, 2013 Heather Ripley

    Marketing to Women, MarketingPR

    Marketing to Women with Good Content

    Tuesday, Feb 19, 2013 Heather Ripley

    If your company is marketing to women online, you need good content on social media. Sometimes good content is silly. (Think Grumpy Cat or Boo the Dog.)

    Marketing to Women, MarketingPR

    You're Invited: Marketing to Women Business Owners

    Wednesday, Feb 13, 2013 Alexandra

    If you’re a woman and a business owner you may often feel like you’re expected to be Super Woman. FletcherPR is presenting an informative workshop by Kevin Kragenbrink, business coach with Estrada Strategies, to talk about overcoming this. Join us for an evening of networking with other women business owners, and find out how you can achieve more of a work/life balance.

    Marketing to Women, MarketingPR, Fletcher Features

    Marketing Go Red for Women

    Tuesday, Feb 12, 2013 Alexandra

    Did you know that heart disease is the number ONE killer of women? February is heart health month, and we want to change this statistic. According to the American Heart Association, 43 million women in the U.S. are affected by heart disease, and it is the cause of one in three women's deaths every year.

    It is important to take the time every month, but especially this month, to talk to the women in your life about heart health. This year AHA’s slogan markets to women with Take 5 to Tell 5. So take five minutes out of your day to tell five women you care for about the risks associated with heart disease. Even the symptoms of heart attacks are different for women than for men.

    Knowledge is power, and there are many things we can be doing to protect our hearts. First, be aware of the symptoms and risks for women. Second, eat heart-healthy foods like broccoli and salmon. Finally, exercise regularly to get your heart pumping and your blood flowing.

    Remember, this month, take 5 to tell 5. You can bet we are.

    Marketing to Women, MarketingPR, In the News

    Let's Talk About Sex

    Thursday, Feb 7, 2013 Kelly Fletcher

    Fletcher PR, a marketing firm specializing in marketing to women, created this public awareness campaign

    MarketingPR, Fletcher Features

    I See Dead People... Marketing to Women on Facebook

    Tuesday, Feb 5, 2013 Kelly Fletcher

    Marketing to Women, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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