Her Voice Blog

    Marketing to Women Making Financial Decisions

    Thursday, Jan 31, 2013 Fletcher Team

    When you need financial advice, you typically picture a male sitting behind a desk at the bank. Well we are here with another story to help banish that stereotype. In recent years, female hedge fund managers have been more successful than their male counterparts.

    Smart Thoughts

    Marketing to the Wall Street Journal

    Friday, Jan 25, 2013 Heather Ripley

    The fight to undeat Apple's iPhone intensifies

    She's SO Empowered: Rachelle Friedman

    Thursday, Jan 24, 2013 Heather Ripley

    It is a day which many women dream about from the time they are little girls--their wedding day.

    She's SO Empowered!

    Marketing to Women with Power Tips

    Wednesday, Jan 23, 2013 Fletcher Team

    It can be hard out there for a woman trying to make her own way. Whether you are a single mom, a working mom, an up-and-comer or an entrepreneur, we know what it feels like to have the odds stacked against you.

    She's SO Empowered!

    Another Example of Social Media Marketing Done in Bad Taste

    Thursday, Jan 17, 2013 Heather Ripley

    Sellitonline's Facebook post

    Tech has a Marketing to Women Problem

    Tuesday, Jan 15, 2013 Heather Ripley

    Marketing to Women in the Workplace: Your Boss’s Wife May Decide Your Promotion

    Thursday, Jan 10, 2013 Heather Ripley

    If you're a woman with a male boss, what are some of the determining factors that go into whether you will get a promotion? Job performance, punctuality, professionalism--these are important parts of the equation, but one which you may not be considering is your boss's wife's occupation.

    A Case Study in Marketing to Women: Revive Personal Products

    Tuesday, Jan 8, 2013 Heather Ripley

    Knoxville, Charlotte, spermicide, tennessee, North Carolina, Marketing to Women, birth control, Nashville, Revive Personal Products, Atlanta, georgia, Conceptrol

    The Year That Was: Social Media in 2012

    Thursday, Jan 3, 2013 Heather Ripley

    Knoxville, Instagram, Pinterest, tennessee, Gap, social media marketing, Facebook, Kony 2012, McDonald's, Barack Obama, Marketing to Women, Nashville, twitter, Social Media, Atlanta, georgia

    Marketing the Most Talked About Women of 2012

    Tuesday, Jan 1, 2013 Heather Ripley

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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