Her Voice Blog

    The NFL is Marketing Fashion to Women

    Thursday, Nov 29, 2012 Heather Ripley

    British Businessman Commits Marketing to Women Gaffe

    Tuesday, Nov 27, 2012 Heather Ripley

    Social media can be like a gun, with tweets and Facebook posts servings as bullets. One little slip of the finger can result in irreversible damage.

    Marketing to Women: New Study Suggests Obsession with Thin Due to Advertising

    Thursday, Nov 22, 2012 Heather Ripley

    Brad Pitt is Marketing Perfume to Women

    Tuesday, Nov 20, 2012 Heather Ripley

    Honda is Marketing a Car to Women and You’ll Never Guess What Color it is

    Thursday, Nov 15, 2012 Heather Ripley

    Marketing to Women in the Top Cities for Female Entrepreneurs

    Tuesday, Nov 13, 2012 Heather Ripley

    Guess What? Twitter is a Great Place for Marketing to Women

    Thursday, Nov 8, 2012 Heather Ripley

    Maxipad Critiqued for Marketing to Women Tactics, Delivers Hilarious Video in Response

    Tuesday, Nov 6, 2012 Heather Ripley

    The internet can be a cruel place where people hide behind a screen and say whatever they want without regard to others. There is a name for these kinds of people--trolls. They search for anyone to destroy or any company to defame. Recently, Maxipad was the center of a recent attack by a man named Richard Neill. He felt compelled to bash Maxipad Bodyform on the brand’s Facebook page for its “unrealistic nature of traditional feminine product advertisements”.

    Three Key Points in Marketing to Women

    Thursday, Nov 1, 2012 Heather Ripley

    By now, you’ve probably read about how people are or aren’t properly marketing to women and how women are controlling the majority of the purchasing decisions. And if you didn’t know- women currently control 85% of the purchasing market in the United States. We hold these facts close to our hearts because we want to inspire women and help every woman reach her fullest potential. That said, we could all use a little refresher from time to time, so we have come up with three key points when marketing to women.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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