Her Voice Blog

    Marketing Chocolate to Women. An Easy Proposition?

    Tuesday, Oct 30, 2012 Heather Ripley

    Gatorade Leads by Example by Marketing to Women

    Thursday, Oct 25, 2012 Heather Ripley

    It’s no secret that the men make up the majority of executive positions. To be more specific, only 4 percent of Fortune 500 companies have female CEOs. This number is far less than acceptable, but we must make these changes ourselves and lead by example, similar to what Gatorade is doing.

    Marketing to Women Using Pinterest

    Tuesday, Oct 23, 2012 Heather Ripley

    Marketing Jobs to Women: Male Editors Make $15,000 more than Female Editors

    Thursday, Oct 18, 2012 Heather Ripley

    The internet took one large, fell swoop at the journalism industry when it came on the scene. In addition, the written journalism industry’s future is very uncertain thanks to the rise in popularity of online news sources like CNN, Facebook and Twitter. These days we don’t have to wait more than five seconds for breaking news, and guess what? It’s free. Now don’t go worrying if you are one of the few people who still prefer the vintage, paper feel in your hands because it hasn’t died out completely, but the future isn't exactly bright.

    Barneys Wants to Alter Minnie Mouse in Order to Market to Women

    Wednesday, Oct 17, 2012 Heather Ripley

    Marketing to Women on Facebook

    Tuesday, Oct 16, 2012 Heather Ripley

    With the explosion of the internet and the rise of social networking, marketers have been trying to digest consumer's browsing habits to figure out how to reach them.

    Marketing "Fatshion" to Women: Fabulous or Faux Pas?

    Thursday, Oct 11, 2012 Heather Ripley

    This year has seen a new word creep into the lexicon of the style world: "fatshion." This word describes the rising trend in fashion to make clothes that don't fit the traditional plus-size profile (i.e. not as fashionably and trendy) in larger sizes. This article from Bloomberg Businessweek delves into the new trend.

    Guest Blog: Secret Adventures for Courageous Women

    Tuesday, Oct 9, 2012 Heather Ripley

    Hooter's Attempting to Market to Women

    Thursday, Oct 4, 2012 Heather Ripley

    When you think of restaurants women are likely patronize, Hooters isn't likely to be one of the first names that comes to mind.

    FletcherPR Partners with Susan G. Komen Race for the Cure

    Tuesday, Oct 2, 2012 Heather Ripley

    The fight against breast cancer is a cause which we are very adamant about supporting. After all, we market to women and most of the people who work at our agency are women.

    Since ridding the world of this scourge that will kill an estimated 39,510 women in the U.S. this year is such a big deal to us we've decided to do our part to find a cure. That's why we have decided to support this year's Susan G. Komen Race for the Cure in Knoxville. The image above is one that people in Knoxville will be able to see on a billboard promoting the race.

    We are excited to be a partner with the Knoxville affiliate of Susan G. Komen for the Cure. We recognize this is an issue that affects a lot of women--an estimated 226,000 this year alone. Because nearly all of us have had breast cancer or know someone who has, we are proud to be joining the fight.

    If you're interested in participating in the Race for the Cure in Knoxville on Oct. 27, click here. If you'd like to learn more about Susan G. Komen for the Cure or would like some information about breast cancer, click here.

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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