Marketing to Women on a Neurological Level
Tuesday, Sep 25, 2012
Heather Ripley
We humans are a sophisticated species. We've traveled to the moon, built skyscrapers that tower several thousand feet over our head and through technology made a person across the globe just a click away. But that doesn't mean we aren't primal, instinctual beings at our cores.
Making Women Sweat: Marketing Workout Gear for Women
Thursday, Sep 20, 2012
Heather Ripley
Athletic apparel company, Under Armour, is launching a new line of workout gear specifically made for women. They are also rolling out a new advertising campaign in conjunction with the launch, titled "Sweat Every Day." Of course any sort of campaign like this immediately catches our eye.
Guest Blog: The Power in a Woman's Voice
Tuesday, Sep 18, 2012
Heather Ripley
Artisan-Inspired Jewelry Collection Markets to Women
Wednesday, Sep 12, 2012
Heather Ripley
Does Marketing to Women ever go too far?
Thursday, Sep 6, 2012
Heather Ripley
Engaging Interest is Crucial When Marketing to Women
Tuesday, Sep 4, 2012
Heather Ripley