Her Voice Blog

    Marketing Wine to Women

    Thursday, Sep 27, 2012 Heather Ripley

    Marketing to Women on a Neurological Level

    Tuesday, Sep 25, 2012 Heather Ripley

    We humans are a sophisticated species. We've traveled to the moon, built skyscrapers that tower several thousand feet over our head and through technology made a person across the globe just a click away. But that doesn't mean we aren't primal, instinctual beings at our cores.

    Making Women Sweat: Marketing Workout Gear for Women

    Thursday, Sep 20, 2012 Heather Ripley

    Athletic apparel company, Under Armour, is launching a new line of workout gear specifically made for women. They are also rolling out a new advertising campaign in conjunction with the launch, titled "Sweat Every Day." Of course any sort of campaign like this immediately catches our eye.

    Guest Blog: The Power in a Woman's Voice

    Tuesday, Sep 18, 2012 Heather Ripley

    Artisan-Inspired Jewelry Collection Markets to Women

    Wednesday, Sep 12, 2012 Heather Ripley

    She's SO Empowered: Kristen Varley

    Tuesday, Sep 11, 2012 Heather Ripley

    Topics:
    She's SO Empowered!

    Does Marketing to Women ever go too far?

    Thursday, Sep 6, 2012 Heather Ripley

    Engaging Interest is Crucial When Marketing to Women

    Tuesday, Sep 4, 2012 Heather Ripley

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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