We humans are a sophisticated species. We've traveled to the moon, built skyscrapers that tower several thousand feet over our head and through technology made a person across the globe just a click away. But that doesn't mean we aren't primal, instinctual beings at our cores.
Athletic apparel company, Under Armour, is launching a new line of workout gear specifically made for women. They are also rolling out a new advertising campaign in conjunction with the launch, titled "Sweat Every Day." Of course any sort of campaign like this immediately catches our eye.