Her Voice Blog

    Using Social Media for Marketing to Women and Men

    Tuesday, Jul 31, 2012 Heather Ripley

    Since the beginning of time, there has been a battle of the sexes, men v. women. Even the saying “men are from Mars and women are from Venus” says a lot about the difference (… or competition) between the two genders.

    Marketing to Women? Stick to Your Founding Principles

    Thursday, Jul 26, 2012 Heather Ripley

    Every company is founded on certain principles, and it’s these principles that should be driving your business decisions. If your restaurant was founded on the idea that fresh ingredients are essential for good food, then you should always buy the freshest ingredients, rather than the cheapest.

    Marketing to Women: The Differences Between Female and Male Entrepreneurs

    Tuesday, Jul 24, 2012 Heather Ripley

    For most of history, men have been at the forefront of business. It was passé for a woman to be independent, let alone running her own company. However, step into the 21st century and power women are everywhere.

    Marketing to Women with Guy Candy

    Thursday, Jul 19, 2012 Heather Ripley

    By now, most of us have seen the movie Magic Mike. Whether you went to “help out a friend” or to give in to a guilty pleasure, women all around the country made it to the theater opening weekend. Sex has always been a big selling point, almost guaranteeing a response no matter what industry. However, as of late, sex has been selling to women more than usual. It started with the 50 Shades of Grey phenomenon and now with Magic Mike.

    Marketing to the Ever-Moving Woman

    Tuesday, Jul 17, 2012 Kelly Fletcher

    According to the book Inbound Marketing, by Brian Halligan, "people shop and learn in a whole new way compared to just a few years ago." Halligan goes on to say that marketers must adapt their methods or risk extinction. One way that the marketing ballgame has changed is due to the internet and way we use it to shop and gather information.

    Marketing to Women: Stats about Female Business Owners

    Thursday, Jul 12, 2012 Kelly Fletcher

    Women Entrepreneurs

    Women own 10.6 million businesses in the United States.
    They employ 19.1 million workers--that's one in every seven employees.
    Their businesses account for $2.5 trillion in sales.

    The Breastaurant Boom: Marketing Women to Men

    Tuesday, Jul 10, 2012 Kelly Fletcher

    Twin Peaks is a restaurant in Texas that has experienced a boom in business, but it's probably not because of the food. The waitresses at Twin Peaks wear skimpy plaid tops that accentuate their chests. In case you didn't catch the joke, the chain's logo is an image of two pointy, snow-capped mountains. And the sports bar doesn't stop there: It promises "scenic views."

    She's SO Empowered: Step Up Women's Network

    Monday, Jul 2, 2012 Kelly Fletcher

    Every year, the Los Angeles-based Step Up Women's Network provides mentoring opportunities to more than 500 high school girls from underserved communities in Chicago, L.A. and New York. When the girls enter 9th grade, each is asked to devote 100 hours each year for 4 years to after-school programs. Some of these include confidence-building exercises, college tours and one-on-one time with working women.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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