Since the beginning of time, there has been a battle of the sexes, men v. women. Even the saying “men are from Mars and women are from Venus” says a lot about the difference (… or competition) between the two genders.
Every company is founded on certain principles, and it’s these principles that should be driving your business decisions. If your restaurant was founded on the idea that fresh ingredients are essential for good food, then you should always buy the freshest ingredients, rather than the cheapest.
For most of history, men have been at the forefront of business. It was passé for a woman to be independent, let alone running her own company. However, step into the 21st century and power women are everywhere.
By now, most of us have seen the movie Magic Mike. Whether you went to “help out a friend” or to give in to a guilty pleasure, women all around the country made it to the theater opening weekend. Sex has always been a big selling point, almost guaranteeing a response no matter what industry. However, as of late, sex has been selling to women more than usual. It started with the 50 Shades of Grey phenomenon and now with Magic Mike.
According to the book Inbound Marketing, by Brian Halligan, "people shop and learn in a whole new way compared to just a few years ago." Halligan goes on to say that marketers must adapt their methods or risk extinction. One way that the marketing ballgame has changed is due to the internet and way we use it to shop and gather information.
Women own 10.6 million businesses in the United States.
They employ 19.1 million workers--that's one in every seven employees.
Their businesses account for $2.5 trillion in sales.
Twin Peaks is a restaurant in Texas that has experienced a boom in business, but it's probably not because of the food. The waitresses at Twin Peaks wear skimpy plaid tops that accentuate their chests. In case you didn't catch the joke, the chain's logo is an image of two pointy, snow-capped mountains. And the sports bar doesn't stop there: It promises "scenic views."
Every year, the Los Angeles-based Step Up Women's Network provides mentoring opportunities to more than 500 high school girls from underserved communities in Chicago, L.A. and New York. When the girls enter 9th grade, each is asked to devote 100 hours each year for 4 years to after-school programs. Some of these include confidence-building exercises, college tours and one-on-one time with working women.