Her Voice Blog

    JoeyBra: A Product Marketing to Women in College

    Wednesday, May 30, 2012 Kelly Fletcher

    There's a new product that just received funding via Kickstarter and we're curious if you'd buy it or not. The JoeyBra was created by two Washington college students and as of this blog's post, has received more than $10,000 in pledged funds by various backers.

    Ramping Up Your Office Style

    Tuesday, May 29, 2012 Kelly Fletcher

    As many folks are coming back to work today after the holiday weekend, we are curious what you're coming back to. Is your desk one big pile of paper and to-do lists? Do you have files falling all over the place and an abundance of post-it notes you can't quite decipher? It's hard enough to come back to work after a break, but coming back to chaos can make things even more difficult.

    Redefining Social Media

    Wednesday, May 16, 2012 Kelly Fletcher

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Keeping Current when Marketing to Women

    Friday, May 11, 2012 Kelly Fletcher

    Topics:
    Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    Multi-Media Marketing to Women in New and Different Ways

    Wednesday, May 9, 2012 Kelly Fletcher

    As a public relations firm that specializes in marketing to women, we notice when brands reach out to female audiences in unique and innovative ways. Kotex, a leader in the feminine hygiene market, recently launched a campaign to engage female consumers in its Middle Eastern markets.

    Marketing to Women, the More Sociable Gender

    Monday, May 7, 2012 Kelly Fletcher

    A recent blog post via Entrepreneur cites recent Nielson research about how women are much more likely than their male counterparts to engage in blogging, follow brands and celebrities on Facebook and Twitter, and buy products online that they’ve seen featured on television.

    Is it time for a social media makeover?

    Friday, May 4, 2012 Kelly Fletcher

    A recent study by online reputation manager Reppler revealed that 91% of professional recruiters screen the social media profiles of potential employees. Of these recruiters, 76% reported that they view a candidate’s Facebook profile.

    An Open Letter of Thanks to Women Leaders

    Wednesday, May 2, 2012 Kelly Fletcher

    Last week we attended an event called "Women, Power & Leadership." Held at the University of Tennessee's Baker Center for Public Policy, the event was a panel discussion and gathering of minds of some of our area's power female movers and shakers, as well as some national people of interest, including former New Jersey Governor and EPA director Christine Todd Whitman. Open to women only, the event sold out and we'd be willing to bet there are other ladies who didn't get to attend. This post is a summary of what was said, as well as an open letter of thanks to these amazing women who shared insight, wisdom and advice gleaned from their prestigious careers.

    Topics:
    Her Happenings, Smart Thoughts

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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