Her Voice Blog

    Working Women Infographic via Mashable

    Sunday, Apr 29, 2012 Kelly Fletcher

    The following infographic (via Mashable) illustrates different statistics about women in the workplace, specifically women led companies and female founded startups. Do any of these numbers surprise you? Empower you? Frustrate you? We'd love to hear your thoughts about it!

    Raunchy Commercial Attempts Marketing to Women Who Buy Household Products

    Friday, Apr 27, 2012 Kelly Fletcher

    Talking to Men, Marketing to Women

    Wednesday, Apr 25, 2012 Kelly Fletcher

    In the world of business, good communication means everything. As a public relations firm specialized in marketing to women, how we communicate on behalf of our clients and our brand is very important to us.

    Gossip Girl & Birchbox Brand Partnership Marketing to Women

    Monday, Apr 23, 2012 Kelly Fletcher

    Birchbox is a company that started in 2010 and offers a way for subscribers to receive a monthly shipment of cosmetics and beauty samples in the mail. Dubbed "the beauty editor BFF most women wish they had," the company has recently partnered with the hit CW show Gossip Girl to provide subscribers a special edition box of goodies curated by the show's makeup and hair department gurus.

    Style Marketing to Women from Inside their Closets

    Friday, Apr 20, 2012 Kelly Fletcher

    Women and fashion are very closely tied. This booming industry is evolving in new ways and they aren't just limited to the pages of a magazine. A new company called Style for Hire will attempt to help women everywhere solve their fashion dilemmas. The new site which just launched nationally, will offer the chance to employ the services of professional fashion stylists, from your very own closet.

    Boys Club, No Girls Allowed?

    Tuesday, Apr 17, 2012 Kelly Fletcher

    While CEOs of companies who serve as top corporate sponsors for the Masters traditionally receive a membership to Augusta National, this year there was a name missing from that list. Viginia Rometty, chief exec for IBM, was excluded from the festivities because Augusta National, the club that hosts the Masters refuses to admit women onto its membership rolls.

    Marketing to Women: Pushing Beyond Stereotypes

    Saturday, Apr 14, 2012 Kelly Fletcher

    There’s a new game show in the nation of Georgia that is getting some attention because of the way it presents women. The show, called Women's Logic has started a new conversation in the mid-Eastern country about gender equality.

    Social Media's Influence on Marketing to Women

    Wednesday, Apr 11, 2012 Kelly Fletcher

    As a public relations firm that specializes in marketing to women, we are always interested in how social media affects consumer decisions. We posted recently about statistics that show women to put a great deal of stock in their friends' opinions about the products they use and how friends' reviews influence their own purchasing decisions.

    Marketing to Women as Brand Ambassadors

    Wednesday, Apr 4, 2012 Kelly Fletcher

    This post is in response to a great article by Steve Olenski about his claim that women are the most powerful brand ambassadors in the world.

    Social Media Marketing, Not One-Size-Fits-All

    Tuesday, Apr 3, 2012 Kelly Fletcher

    As a public relations firm, social media is a huge part of our daily lives. From engaging in our own social media relationships with colleagues or forming bonds with journalists to providing our clients with social media strategies and managing tactics to carry them out, the term social is often repeated around FletcherPR.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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