Her Voice Blog

    Technology Marketing to Women

    Friday, Mar 30, 2012 Kelly Fletcher

    A recent Mashable article highlights how women are shopping when it comes to the area of technology and the findings may surprise you. Did you know women are more likely than men to purchase tablets, laptopsand smartphones (the article states "three out of the four top consumer electronics categories").

    How Public Relations is Like The Hunger Games

    Monday, Mar 26, 2012 Kelly Fletcher

    The Hunger Games seems to be all anyone is talking about right now, with the film version of the New York Times bestselling book recently released in theaters. The story could serve as an allegory for the world of public relations with practitioners battling it out in the Arena, I mean business world. Public relations practitioner does continue to be ranked very high on the list of the most stressful jobs to have.

    Using Research AND Experience in Marketing to Women

    Friday, Mar 23, 2012 Kelly Fletcher

    We ran across this infographic which was recently published at good.is. It illustrates some of the sillier statistics about how people use data and facts. Understanding more serious data is a crucial aspect in the world of any communications professional.

    Women Marketing to Women, More than a Gender Advantage

    Thursday, Mar 22, 2012 Kelly Fletcher

    A recent tweet from Venturebeat's Jolie O'Dell said the following: “Women: stop making start-ups about fashion, shopping and babies. At least for the next few years. You’re embarrassing me.” This begs the question, are women starting the wrong types of businesses? As a public relations firm that specializes in marketing to women, we'd like to add our two cents.

    She's SO Empowered: Ruth Kaiser

    Friday, Mar 16, 2012 Kelly Fletcher

    For this edition of She's SO Empowered, we wanted to shine some light on Ruth Kaiser of Spontaneous Smiley Movement. What began simply as thousands of people posting the smiley faces they find in every day objects has evolved into a way to bring hope and smiles to people all over the world.

    Social Media Marketing to Women, Celebrity Style

    Wednesday, Mar 14, 2012 Kelly Fletcher

    Celebrities have always been concerned with image, especially the image that the public gets to see. With the advent of social media, celebs are using new methods to put themselves out there and many are having great success.

    Ace Hardware Gives Paint Personality, with New Campaign Marketing to Women

    Friday, Mar 9, 2012 Kelly Fletcher
    Ace Hardware has introduced a new ad campaign a line of premium paints and as a public relations firm specialized in marketing to women, it definitely caught our attention. The line is called Clark+Kensington and it combines paint with primer, comes in 120 colors and can be custom-tinted in almost any shade.

    However, this isn't what made us take notice. The new campaign plays on the idea of Ace being the helpful hardware store. One of the TV spots depicts a woman at the paint chip wall telling the salesman she is "looking for purple. But not like my favorite dress in college kind of purple."

    International Women's Day 2012

    Thursday, Mar 8, 2012 Kelly Fletcher

    Each year around the world, International Women's Day (IWD) is celebrated on March 8. Thousands of events take place, not just on this day, but throughout March to honor the economic, political and social achievements of women.

    Marketing to Women Entrepreneurs, Some Good News

    Wednesday, Mar 7, 2012 Kelly Fletcher

    The word entrepreneur gets tossed around a lot these days, but we're happy to see that now, more than ever before, it is in regard to business savvy females. A recent article showcases the incredible things that are happening in the startup world for women entrepreneurs and we wanted to share some of the exciting developments here on the Her Voice Blog.

    How an Online Lingerie Retailer is Marketing to Women as if it were a Dating Site

    Friday, Mar 2, 2012 Kelly Fletcher

    Having established itself as a customer service superstar in the world of e-commerce, Zappos is now the brand benchmark for giving customers the best possible user experience with online purchases. A new bra shopping site launched yesterday and the company is touting itself as the "the Zappos for bras." One blogger for the Huffington Post gave it a try, filling out a detailed profile about size, past bra purchases, future preferences and the like. The site uses an algorithm to match shoppers with products according to their responses.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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