Thanksgiving is this week and the rest of the holidays are right on its heels. This time of year things get a bit more festive and this includes imbibing in more celebratory beverages. We’ve noticed an interesting conversation taking place concerning women and alcohol, specifically whiskey and because we pride ourselves in being a public relations agency specialized in reaching female consumers, we wanted to throw in our 2 cents here on our blog.
We've blogged before here at Her Voice about the marketing phenomena of women shopping together as a social activity. It's more than just a perceived stereotype...retailers who take notice of how their female consumers like to shop and cater to their needs and wants will always fare better than ones who don't.The following excerpt from Paco Underhill's Why We Buy does a good job capturing the ideas surrounding how women like to shop.
It’s no secret that the purchasing power of women is something that gets the attention of advertisers. But this hasn’t always been the case. In a recent AdAge article, Julie Halpert discusses top U.S. automaker Chevrolet and how the car company’s messages to female consumers have evolved over the years.
Have you heard of Dr. Pepper's new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling!