Her Voice Blog

    Whiskey & Its Marketing to Women

    Monday, Nov 21, 2011 Kelly Fletcher

    Thanksgiving is this week and the rest of the holidays are right on its heels. This time of year things get a bit more festive and this includes imbibing in more celebratory beverages. We’ve noticed an interesting conversation taking place concerning women and alcohol, specifically whiskey and because we pride ourselves in being a public relations agency specialized in reaching female consumers, we wanted to throw in our 2 cents here on our blog.

    Shopping & Females...A Social Activity

    Monday, Nov 14, 2011 Kelly Fletcher

    We've blogged before here at Her Voice about the marketing phenomena of women shopping together as a social activity. It's more than just a perceived stereotype...retailers who take notice of how their female consumers like to shop and cater to their needs and wants will always fare better than ones who don't.The following excerpt from Paco Underhill's Why We Buy does a good job capturing the ideas surrounding how women like to shop.

    Chevy & Its Marketing to Women Consumers Through the Years

    Tuesday, Nov 8, 2011 Kelly Fletcher

    It’s no secret that the purchasing power of women is something that gets the attention of advertisers. But this hasn’t always been the case. In a recent AdAge article, Julie Halpert discusses top U.S. automaker Chevrolet and how the car company’s messages to female consumers have evolved over the years.

    @TheEllenShow Tailors Messages for Marketing to Women (& Men)

    Tuesday, Nov 1, 2011 Kelly Fletcher

    Have you heard of Dr. Pepper's new drink, marketed to men? Ellen shared the new commercial and then responded with one of her own. Gender marketing is no laughing matter, but just try to watch this without giggling!

    Topics:
    gender marketing, Dr. Pepper, Ellen DeGeneres, Knoxville PR Agency, Marketing to Women, sports drinks

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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