Her Voice Blog

    Marketing to Women, A Sports Drink to Smile About

    Thursday, Jul 28, 2011 Kelly Fletcher

    There’s a new sports drink on the market and we’re all excited about it! We know, you’re probably thinking “what? Excited about a sports drink?” but trust us! This is not your ordinary sports drink.

    One Ten Hydrade is a line of products from two Tennessee entrepreneurs who wanted to create a healthier alternative to your typical sugary sports drinks. The word “hydrade” is an amalgam of the phrase “hydrating aid.”

    Made with natural products, One Ten Hydrade is dye-free, but don’t expect it to be clear. The colors in each flavor come from the addition of vitamins, which provide a natural dye. This discovery was something of a happy accident but the creators decided to run with it.

    Mean Tangerine, Intense Grape, Limitless Lemon Lime and Persevere Punch are some of the drink’s flavors, which are available in two options. One is made with cane sugar and the other is a zero-calorie option sweetened with the natural sweetener Stevia.

    Vitamins B12, B2 and B6 are included in the products and this is exciting because, as women, we could all get a few more vitamins in our system. With all the recent studies being done about the dangers of artificial chemicals and additives, it's refreshing to have another option.

    We know how important it is to make healthy choices for ourselves and our families. It's hard enough to maintain our busy schedules, plus fit in a workout regimen we can stick to. One Ten Hydrade offers a healthy option that will replenish our bodies and taste great at the same time. We’re sure it's going to be hugely popular!

    Topics:
    women's health, NO HFCS Sports Drink, One Ten Hydrade, natural sports drink

    The Girls’ Club Plays a Role in Marketing to Women

    Tuesday, Jul 26, 2011 Kelly Fletcher

    Professional networking groups have been a popular tool for business growth for many years now, but the number of these types of groups that are specifically for women is definitely on the rise. These groups, born from the desire to help women learn from each other while building their businesses and careers, owe their popularity to the growing progress of women in the business world.

    Topics:
    women in leadership, Knoxville News Sentinel, professional networking, Marketing to Women, empowered women, Something to Sing About!, Smart Thoughts

    She's SO Empowered: @TheSpiritCoach

    Friday, Jul 22, 2011 Kelly Fletcher

    In the hustle and bustle of daily life, sometimes it can be difficult to keep ourselves grounded. One way this can be achieved is through a commitment to spiritual health. Spiritual well-being is important for everyone, but it’s especially crucial for women as we often spread ourselves too thin juggling all the different things on our to-do lists.

    Power of the Purse, Crunching the Numbers

    Tuesday, Jul 19, 2011 Kelly Fletcher

    The recent recession has negatively affected many people, but things have slowly been bouncing back. According to a December 2010 report from Bank of America/Merrill Lynch, women’s earning power will recover from the recession much quicker than that of men. Here at FletcherPR, we’re firm believers in the power of the purse so we already knew that women make the majority of household spending decisions. But according to this report, the purchasing power of women will grow exponentially as they contribute more money to their households during these leaner economic times.

    Marketing to Women, B2B

    Tuesday, Jul 12, 2011 Kelly Fletcher

    Did you know that female-owned businesses are the fastest-growing business segment in our economy today? According to She-conomy.com, thousands of businesses owned by women are starting up every day across the country. When it comes to B2B marketing, taking this into consideration is a smart move for anyone trying to maneuver this playing field.

    Topics:
    she-conomy.com, B2B marketing, Marketing to Women, marketing strategies

    Something to think about...

    Friday, Jul 8, 2011 Kelly Fletcher

    Topics:
    gender marketing, relationships, Eric Qualman, marketing, Social Media, Smart Thoughts

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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