Summer is just around the corner, but it is gearing up to be a very busy one here at FletcherPR. In fact, we wouldn’t have it any other way! Last week we were in Nashville meeting with Big Machine Records to work on an exciting project for Rascal Flatts’ summer tour “Flatts Fest” (more on this to come!). Then we headed to the Great Smoky Mountains for a mini business retreat, including several sessions with renowned health and wellness expert Angie Collins. Our team really got a lot of great information out of the experience and enjoyed some down time for bonding as well.
The Women's Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert "peripheral fans" to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states that "an emotional connection to those performers we're inspired by" is what is necessary to create true fans. This can be said of arenas other than athletics, as evidenced by our constant need to know more about the lives of our favorite film stars, musicians and other public figures.
Girl Scouts Rock! Powered by Roland was a huge success in Chicago. The workshop was even featured in a segment on WCIU's popular morning show, The U! Hosts Jeanne Sparrow & Melissa Forman rocked out with a few of the instruments used by the girls in attendance. They seem to be having quite a good time! I guess there's a girl scout in all of us, just waiting to rock!
We’re really excited here on the blog today because Girl Scouts Rock! Powered by Roland is sweeping its way across the country, stopping in the Windy City for a workshop tomorrow. Just one in a series of workshops, the events are designed to inspire and empower girls through music.
The number of female entrepreneurs is definitely on the rise, with women having more power both in the areas of earning and spending money. While this is something to be celebrated, we'd be remiss if we didn't also mention the struggles of women in other countries who don't have as many opportunities as we do here in the States. Several savvy American businesses are working to help out in that area, and impacting the lives of many both at home and abroad.
Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.