Her Voice Blog

    A Rising Star who knows a thing or two about marketing to women

    Thursday, Mar 31, 2011 Kelly Fletcher

    makeup tutorial, cute video of 5-year-old-girl

    She's SO Empowered: Keisher McLeod-Wells

    Tuesday, Mar 29, 2011 Kelly Fletcher

    Here at FletcherPR, we’re all about celebrating women and their achievements and today’s blog post honors a woman currently fighting to reach the top of her field. Keisher McLeod-Wells is a female boxer causing folks to reconsider their perceptions of this profession. Nicknamed Fire, 33 year-old McLeod-Wells is training to be a super-flyweight champion at Gleason’s Gym in Brooklyn, NY.

    role-models, empowered women

    An Old Boyfriend gets a New Look

    Tuesday, Mar 22, 2011 Kelly Fletcher

    Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie.

    Barbie, Marketing to Women, Ken's new look, connecting with female audience, campaign, Mattel

    Smart Thoughts: Women & Social Media

    Thursday, Mar 17, 2011 Kelly Fletcher
    link to full clip

    TED, gender & social media, Johanna Blakley, Marketing to Women, know your audience, Social Media

    Marketing to Women Consumers…There’s an app for that!

    Monday, Mar 14, 2011 Kelly Fletcher

    Apps, short for applications, was the word of the year for 2010. According to a recent story on the popular show CBS Sunday Morning, apps are changing the world as we know it. Apps allow us to use our mobile devices as mini-computers and the development of new apps each day acts as a driving force behind tech companies and how they design devices. Now that apps can also be used on tablets and in cars, they really have the potential to saturate our daily experiences.

    smartphone, Marketing to Women, app, smartphone app, Social Media

    Small Treats, Big Payoff Marketing to Women

    Thursday, Mar 10, 2011 Kelly Fletcher

    Most women are quick to grab a cup of coffee or tea as a pick-me-up, but we are less inclined to enjoy a huge muffin or cookie with it, as much as we might want to. Coffee mega-chain Starbucks has taken a new approach to our dillema with its new petite sweet menu, one that will probably be quite a hit. Eight new petite treats are now available, each just 200 calories or less. By offering adorable treats in smaller servings, Starbucks is reaching out to its female audience, though not blatantly. Studies have shown that women are more likely to indulge in treats while spending time with their girlfriends, i.e. cheat on their diets and splurge a little. Starbucks' new treats gives them the opportunity to have a small treat, without feeling guilty.

    reaching a female audience, Marketing to Women, Starbucks

    She's SO Empowered: YOU!

    Tuesday, Mar 8, 2011 Kelly Fletcher

    Her Voice is always a celebration of women, but today's post is even more special because today people all over the world are celebrating women as well. March 8, 2011 marks the 100th anniversary of International Women's Day, an event observed since the early 1900's. In some countries it's even a nationally observed holiday.

    Social Media Use in Small Businesses Marketing to Women

    Friday, Mar 4, 2011 Kelly Fletcher

    There's no question that social media is here to stay. If your small business (or large one for that matter) isn't using some form of social media to connect and engage with your audience, you're missing out. It's not too late to join the game, but if you are curious as to how other businesses are currently utilizing social media platforms, maybe the following graphic will help clarify things. Postling allows social media users to manage all accounts from one centralized platform. The data is only representative of Postling users, but it still paints a good picture of how things break down. "Because others are doing it" is not really an arguable reason for using social media. A better reason would be "because others are doing it well."

    small businesses, know your audience, Social Media

    Something to Sing About: Award Winning!

    Thursday, Mar 3, 2011 Kelly Fletcher

    Last weekend our local chapter of the American Advertising Federation hosted its annual awards dinner and here at Fletcher PR, we're just bursting with pride from winning 5 awards! Our 2 gold awards are for the work we did in a campaign with Revive Personal Products. That campaign (which included direct marketing, interactive media, and an online game) was featured in another Her Voice post here.

    It feels great to be recognized for a job well-done! Congratulations to the other award recipients!

    Something to Sing About!

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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