Her Voice Blog

    Smart Thoughts....Reputation

    Thursday, Jan 27, 2011 Kelly Fletcher

    Rosanna Fiske, PRSA, Her Heroes, reputation, Smart Thoughts

    The Girlfriends Niche when Marketing to Women

    Sunday, Jan 23, 2011 Kelly Fletcher

    Our society and the practices we adhere to are constantly evolving with the times. With the advances in technology, everything seems to move at a quicker pace. Online dating has become as much or more popular than traditional methods and distance education via virtual classrooms now provide students with the same degrees they previously obtained only by physically attending courses. We want everything and we want it now. Curious about some song lyrics from the 80s? Google and many other search engines are only a couple of keystrokes and a click away. Can't decide what to have for dinner? From recipes to restaurants, the web is a seemingly unlimited resource for all our queries. One site that has gained popularity lately certainly appears to cover many bases when it comes to our questions. Girls Guide To...is a free online forum where members can post and answer each others' questions dealing with a wide range of topics, from self, love and health to college, finances and gadgets. Brette Borow is the president and founder of this venture, currently at 140k members and growing.

    Marketing to Women, marketing strategies, Social Media, girlfriends

    She's SO Empowered: Coretta Scott King

    Monday, Jan 17, 2011 Kelly Fletcher

    We've all heard the quote that "behind every great man is a great woman" and one great woman in particular is Mrs. Coretta Scott King. Today, as the rest of the world honors the life and legacy of her husband, Dr. Martin Luther King, let's also take a moment to honor Mrs. King and her tireless efforts working towards equal rights for all. After her husband's death, she took up his cause and helped lead the Civil Rights Movement, but then became very active in the Women's Movement as well. While we might still have a ways to go, it is thanks to the passion of people like Coretta Scott King who have helped us get here.

    Smart Thoughts....on Social Media!

    Friday, Jan 14, 2011 Kelly Fletcher

    "We don't have a choice whether

    we DO social media, the question

    is how well we do it"

    -Erik Qualman

    (Social Media Guru & Author)

    know your audience, marketing tactics, campaign, Social Media, Smart Thoughts

    Logos are your Business when Marketing to Women

    Monday, Jan 10, 2011 Kelly Fletcher

    An organization's logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven't seen them in awhile. The Nike Swoosh, NBC's Peacock, & Mercedes Benz symbol are just a few. Ideally, an organization should develop a fabulous logo and stick with it to achieve the maximum potential of being recognizable, but sometimes changes must be made. Maybe changing times and technology call for a logo's updating. Sometimes companies evolve beyond the image that their logos express. Other times it is a corporate merger or buyout that leads to a logo's alteration. No matter what leads to an organization changing its logo, the brand must make sure that it keeps the logo recognizable.

    brand identity, business logos, logo, know your audience, marketing tactics, marketing strategies

    Enhance your Calm in 2011

    Thursday, Jan 6, 2011 Kelly Fletcher

    You may have seen this poster (or sillier variations of it) as it has gained popularity lately in the blogosphere and also in the realms of interior design and stationery. Produced in 1939 by the British Government to raise morale of the people during the war, rumor has it that the Queen herself first uttered this statement. Doesn't it sound like a queenly thing to say? With the stress of the holidays behind us (hopefully), we now face 2011. Many of us have made resolutions, some of us may even keep them. As women, we have a lot on our plates. Trying to juggle our fabulous careers, family adventures, love lives and still have time for ourselves is often exhausting. But honestly, we wouldn't have it any other way. We are born multi-taskers, destined for great things and always looking forward to what is to come. The next time you feel overwhelmed by life, why not take a moment and repeat this slogan to yourself. Heck, do it while wearing a tiara if you have one. The queen would approve! You might find that in the midst of a crisis, all you need is a little calm and you will indeed be able to carry on with gusto.

    Marketing to Women, Smart Thoughts

    Smart Thoughts....On Social Roles!

    Sunday, Jan 2, 2011 Kelly Fletcher

    All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a' changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences between men and women when it comes to how and why they make purchasing decisions. Don't you want your business to be one of the ones he refers to here...and get there first?

    Marketing to Women, Paco Underhill, Why we buy, marketing strategies, Smart Thoughts, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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