As we enter a new year, it is the perfect time to take a look at how your organization is implementing marketing strategies to reach a greater, more defined audience and ultimately grow your business. Maybe you are having trouble getting the word out about a fabulous product or service your company offers. Maybe you lack a web presence. From public relations to marketing, press releases to blogs, Twitter to Facebook fan pages, here at FletcherPR we have the knowledge and experience to meet all of your needs and do it in great style. We are excited for what 2011 has to offer as we continue doing what we do best...Reaching women through the power of media.
Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn't fit, b) didn't work or c) didn't thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, product returns cost manufacturers and retailers more than $100 billion each year.
Lots of things are synonymous with professional football, but sparkling jewelry probably isn't on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler's is front and center. The company returned this season to sponsor the NFL Network's Kay Jewelers Postgame Show featuring Rich Eisen, Deion Sanders and others. This move by Kay Jewelers is strategic in that it gives the company a chance to be in the spotlight. While it might seem strange because the majority of football viewers have always been predominantly male, there are several reasons why this is a smart marketing move.
At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping warriors…in other words “hyper-connected individuals” who will account for 28 percent of The National Retail Federation’s consumer projections for holiday shopping. This means that over $125 million in purchases will be completed via mobile devices.
We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can be more aware of who is shopping and therefore strategize on how to reach them. The market research finds shoppers to fall into the following 6 segments:
The above quote is from a great book by Brian Solis & Deirdre Breakenridge called Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. It's definitely something to consider as social media continues to permeate many aspects of our society. If virtually everything we do online is visible to somebody, how do the choices we make affect our image, both in the digital world and "in real life?" Things to ponder!