Fletcher Marketing PR Her Voice Blog

She's SO Empowered: Ashley Johnston

Thursday, Oct 28, 2010 Kelly Fletcher

At FletcherPR, we believe in the power of women. Nothing excites us more than seeing women be empowered and inspiring others to do the same. We just wouldn’t feel right if we didn’t shine a bit more spotlight on an incredible woman, Ashley Johnston. You might know her as a member of the Pink Team on Season 9 of NBC’s The Biggest Loser. Partnered with her mom, Sherry, a fellow Knoxville-resident, Ashley fought her way through the entire season. While she may have finished the contest in second place, she is still a winner in our book! Prior to going on the show, Ashley struggled with weight issues for some time and finally decided to make a change when she realized that she could no longer participate in everyday activities without difficulty. Over the course of the 6 month experience, she lost over 49% of her body weight, a remarkable 183 pounds.

As of early October, Ashley was still dating another contestant of the show, Koli from California. She’s currently working with The Biggest Loser to create her own line of workout clothing…and says that being a designer has always been a dream of hers. Ashley also travels a great deal sharing her story with others at various speaking engagements to promote health and being a healthy size. We are so proud of you Ashley…way to follow those dreams!

Topics:
image, reality show contestant, role model, workout designs, Her Heroes, Jillian Michaels, Biggest Loser, Ashley Johnston

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The Kellys Agree…In Public Relations, Give good phone!

Tuesday, Oct 26, 2010 Kelly Fletcher

One of my favorite books of late is If You Have to Cry Go Outside and Other Things Your Mother Never Told You by PR fashion mogul, Kelly Cutrone. I love this woman, her style and her fierce comeback after a few years of being, shall we say, "sidetracked." It's a must-read for any PR or marketing professional (or wannabe).

Topics:
If you have to cry, Kelly Cutrone, go outside

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Marketing to Women: He said/She said something else!

Monday, Oct 25, 2010 Kelly Fletcher

Why is marketing to women so important? According to "Why She Buys," a great book by public relations practitioner Bridget Brennan, "gender is the most powerful determinant of how a person sees the world and everything in it."

Topics:
Marketing to Women, know your audience, marketing tactics, campaign

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Marketing to Women: Empowering Female Consumers with Online Shopping Options

Thursday, Oct 21, 2010 Kelly Fletcher

These days, you'd be hard-pressed to find a business in the retail sales industry that doesn't provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great deal of scrutiny and thought goes into the planning and design of every retail store, organizations are doing themselves a great disservice if they don't apply the same level of thought and care to their internet store-fronts as well.

Topics:
Marketing to Women, know your audience, marketing tactics, marketing strategies

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Welcome to HER VOICE

Friday, Oct 15, 2010 Kelly Fletcher

Welcome to the HER VOICE community! As the official blog of FletcherPR, we'll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We're also harnessing girl-power with our "She's So Empowered" profiles, and celebrating victories--large and small-- in "Something to Sing About."

Topics:
Marketing to Women, marketing tactics, PR

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“The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women”

Thursday, Oct 14, 2010 Kelly Fletcher

Topics:
events, professional development, Her Happenings, Marketing to Women, marketing tactics, Something to Sing About!, PR

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The Natural Dentist…a better way of marketing to women

Monday, Oct 11, 2010 Kelly Fletcher

It would be pretty hard to have missed the "green" movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to added sodium...we are finally putting our foot down and making smarter, more educated decisions about what we put into our bodies.

Topics:
The Natural Dentist, know your audience, Revive Personal Products, marketing strategies

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Being in the Know about Marketing to Women

Thursday, Oct 7, 2010 Kelly Fletcher

One of the first things that we learn in public relations and marketing is that it's all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don't reach the ones they are intended for. Before you can reach any audience, you must first identify it...including understanding its make-up, segments and demographics.

Topics:
Marketing to Women, know your audience, marketing tactics, public relations tactics, marketing strategies, PR, public relations strategies