Her Voice Blog

    Maxipad Critiqued for Marketing to Women Tactics, Delivers Hilarious Video in Response

    The internet can be a cruel place where people hide behind a screen and say whatever they want without regard to others. There is a name for these kinds of people--trolls. They search for anyone to destroy or any company to defame. Recently, Maxipad was the center of a recent attack by a man named Richard Neill. He felt compelled to bash Maxipad Bodyform on the brand’s Facebook page for its “unrealistic nature of traditional feminine product advertisements”.

    Yes, what a shame! How dare Maxipad make the human race believe that by wearing the Bodyform line of pads, any woman can become a horseback rider or bungee jumper.

    Now that that’s cleared up, we want to take a moment and commend Maxipad on the quick and witty response to this criticism. While most companies either ignore it or stiffly defend it, Maxipad created a video dedicated to Richard’s criticism and helped clear up his problems. Watch below.


    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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