Her Voice Blog

    PR & Entrepreneurship:  Managing Stress & Burnout

    Wednesday, Dec 11, 2019 Fletcher Team

    Few careers offer the dynamic, exciting day-to-day work diversity, fast pace and intellectual stimulation as the public relations field. But alongside the adrenaline rush also comes PR's dubious honor of being ranked consistently as one of the most high-stress careers ... and the impact can take a real toll on both agency entrepreneurs and the larger PR workforce alike. To compound the issue further, openly discussing the issue has -- for decades -- been an unspoken taboo . . . but finally, this compounding factor is starting to change.

    Topics:
    PR, public relations, podcast, Stress, Self-care, Burnout, work-life balance

    The PoweR of Strategic Charitable Giving: Mike McClamroch

    Wednesday, Dec 4, 2019 Fletcher Team

    Topics:
    Philanthropy, Fletcher, Charitable Giving, public relations, Ms. Interpreted, ETFoundation

    Cartoons, Creativity & Courage: Editorial Cartoonist Marshall Ramsey

    Wednesday, Nov 27, 2019 Fletcher Team

    In this special Thanksgiving holiday episode, "Ms. InterPReted" hosts two-time Pulitzer Prize nominated editorial cartoonist and editor at-large of Mississippi Today, Marshall Ramsey, to share his creative process as well as the poignant experiences of both his childhood and career that have contributed to nearly three decades as -- now -- one of only some dozen editorial cartoonists currently working in the United States. A sidebar: Marshall is a cousin of #MsInterPReted Co-Host Mary Beth West's husband (as well as cousin to the family's other famous media celebrity, "Financial Peace" author and radio host / media expert, Dave Ramsey).

    Topics:
    Fletcher, creative inspiration, Creativity, Ms. Interpreted, Barbara Bush, Bush Family, George H.W. Bush, Cartoonist, Editorial Cartoonist, Marshall Ramsey, Courage, Charlie Daniel, Bush Presidential Library, 9/11

    Part 2 - Leading PR From The Front: A Conversation with PRCA-UK's Director General, Francis Ingham

    Wednesday, Nov 20, 2019 Fletcher Team

    In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017. 

    Topics:
    Fletcher, #MsInterPReted, PRCA, PRethics

    Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 1 of 2)

    Wednesday, Nov 13, 2019 Fletcher Team

    In this special two-part episode of #MsInterPReted, Kelly and Mary Beth welcome their first overseas guest to the podcast… a London-based leader at the helm of the world’s largest membership body of public relations professionals. 

    Topics:
    Fletcher, public relations, #MsInterPReted, PRCA

    Crafting the Entrepreneurial Story: Marcus Hall

    Wednesday, Nov 6, 2019 Fletcher Team

    Marcus Hall’s entrepreneurial journey can be described as anything but conventional.  A visionary of his work and of his desired brand, Marcus worked for years developing Marc Nelson Denim into a widely known and respected name – not only in the Knoxville, Tennessee, area where he grew up, but also as an emerging nameplate in the fashion industry.  But then it all came crashing down in sudden crisis.

    Topics:
    Knoxville, Fletcher, marketing, public relations, Mark Nelson Denim, strategy, Marcus Hall, Crisis

    Ms. InterPReted Episode 7:  Differentiating True PR Strategy From Mere Tactics

    Thursday, Oct 31, 2019 Fletcher Team

    Q4 is “Strategic Planning Season” for many companies and organizations in ramp-up to the next calendar year. Comprehending the drivers of relationship-building success starts with differentiating true PR strategy from mere tactics. 

    Topics:
    Fletcher, marketing strategies, public relations strategies, public relations, kelly fletcher, mary beth west, #MsInterPReted

    Ms. InterPReted Episode 6: The State of Influencer Marketing

    Wednesday, Oct 23, 2019 Fletcher Team

    Mark Weaver started his marketing career as a blogger, photographer and social media influencer in the motorcycle industry.  He moved to Knoxville, TN, from Louisville, KY, where he created digital marketing content for GE Appliances. He has a BA from Purdue University in Communications with Minors in Computer Technology and Organizational Leadership & Supervision. 

    Topics:
    Fletcher, marketing, public relations, influencer marketing, Ms. Interpreted

    Ms. InterPReted Episode 5: #BrandsTakingStands or #GetWokeGoBroke

    Wednesday, Oct 16, 2019 Fletcher Team

    Kelly and Mary Beth stir up some potential heat with this episode, taking to task the growing trend of brands (and their PR / marketing departments and even CEOs) adopting and pushing social debates and hotly contested political issues . . . all on the advice of some PR firms that may (or may not) be properly guiding their clients or otherwise offering up an inappropriate one-size-fits-all approach.

    Topics:
    Brand Awareness, kelly fletcher, PR News, Ms. Interpreted, activism, #MsInterPReted

    Ms. InterPReted Episode 4 - Tennessee Tourism PR: It's All That & A Sip of Whiskey

    Wednesday, Oct 9, 2019 Sarah Merrell

     

    Topics:
    podcast, kelly fletcher, mary beth west, PR News, Ms. Interpreted, whiskey, tourism, Grains & Grits

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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