At Fletcher, we are passionate about helping women grow and achieve. We are a group of strong women who advocate for other women as the cornerstone of our culture.
I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.
When I meet people and explain that our company specializes in marketing to women, I can often see the wheels turning. The next question usually goes something like, “Oh yeah? So, you work with retailers and fashion/beauty companies?”
On November 7, Twitter unveiled their new face lift that users feared would leave it unrecognizable, pulling back their restriction of brevity and doubling the character limit to 280. Users immediately responded with criticism, curiosity and cleverness.
The economy of the internet has made it so that more and more services which previously required an outside professional are available to the lay user. Need a logo, business cards and website? There are online services available that can get you situated without ever having to bring in another person.
In 2015, Pinterest launched a diversity report that pledged its commitment to building a more ethnic and gender diverse company. According to this report, it set the goal of implementing a requirement that at least one person from an underrepresented background and one female candidate is interviewed for every open leadership position. Now, in 2017, Pinterest is continuing to strive for equality in a unique way.
There is an article on Trend Hunter about the new emoji-inspired packaging at a Baristo café in Spain. It lets the customer customize their coffee experience by choosing a cup to match their mood. This type of marketing taps into a fundamental part of our psyche – our desire to create individually curated lifestyles, hence the popularity of social media. The emoji cups bring a “social media” feel to life.
SEO is a buzzword in the marketing world, and for good reason: SEO is a critical necessity to ensure your website gets in front of potential clients and customers.
Building trust with millennial mom begins with understanding who she is, where she is and what she wants. Check out our infographic to learn more about the power and complexities of the millennial mom.
She’s connected, empowered, confident and tech savvy.
I had the pleasure of serving on an expert panel with four very impressive marketers at M2Moms®, the Marketing to Moms Conference in New York City last week. Moderated by Jen Shap, agency business development lead for Google, each of us pinpointed an element of building trust with millennial moms that is resonating positively in our daily work.