Building trust with millennial mom begins with understanding who she is, where she is and what she wants. Check out our infographic to learn more about the power and complexities of the millennial mom.
She’s connected, empowered, confident and tech savvy.
I had the pleasure of serving on an expert panel with four very impressive marketers at M2Moms®, the Marketing to Moms Conference in New York City last week. Moderated by Jen Shap, agency business development lead for Google, each of us pinpointed an element of building trust with millennial moms that is resonating positively in our daily work.
The landscape of digital advertising is going to undergo some serious changes in 2018 as marketers will have to figure out new ways to spend their online ad dollars.
If Generation Z isn’t on your radar, they really should be! Generation Z, or Gen Z, is the generation that follows Millennials. According to the Center for Generational Kinetics, Gen Z is defined as those that were born from 1996 to now. The population currently consists of more than 23 million people in the United States alone.
It is no secret that influencer marketing has quickly taken digital marketing by storm. According to a study by Linquia, 86 percent of marketers used influencer marketing tactics in 2016. Influencer marketing gained its popularity through brands enlisting individuals with large social media followings to promote their products or services. Now, the focus has shifted to a group of influencers that are proving to be much more influential than traditional celebrities. They are called micro-influencers.
Nearly one in 10 adults have downloaded a podcast in the last 30 days, according to GfK MRI's Survey of the American Consumer. About one in 10 people (21 million total) may not seem like a significant amount, but the demographics of these listeners are impressive.
New design trends emerge each year and are reflected in the designs of everything from cars and clothes to paint color.
What exactly can a trend entail?
Did you know that approximately 9,000 babies per day are born to U.S. Millennial parents? It’s no wonder marketers are dying to capture her projected $200 billion in spending power, according to babycenter.com. Here are a few pointers to help get you started on your journey to reaching her. She can be a tough nut to crack.
The information age has made almost the entirety of human knowledge available at our fingertips. However, it has also opened companies up to new types of threats, such as data breaches.