Her Voice Blog

    Marketing to Youth: Millennials vs Generation Z

    Wednesday, Jun 13, 2018 Emily Arena

     

    Topics:
    MarketingPR

    The Kate Spade Tragedy and Why Female Entrepreneurs Should Pay Attention

    Thursday, Jun 7, 2018 Kelly Fletcher

     

    To say I love the Kate Spade brand would be an understatement. I’ve carried the Kelly-Green tote I purchased in Charleston as a briefcase for the past 3 years and can’t give it up despite the tattered straps.

    Topics:
    business, women entrepreneurs, #KateSpade, success

    Saying Goodbye to my Spring Internship

    Friday, May 11, 2018 Cheyanne Harrington

    When asked if I’d be interested in writing a post to reflect my time at Fletcher, I pondered how to sum up this experience in just a short blog. Joining the Fletcher team for my senior spring semester at The University of Tennessee was easily one of the main highlights of my undergraduate career. In the beginning, I thought I was gaining valuable agency experience. I did, but I also gained new mentors and a skill set that I appreciate.

    Topics:
    internship, Fletcher, team building

    #PressforProgress- International Women's Day 2018

    Thursday, Mar 8, 2018 Kelly Fletcher

    At Fletcher, we are passionate about helping women grow and achieve. We are a group of strong women who advocate for other women as the cornerstone of our culture.

    Topics:
    International Women's Day, pressforprogress, international womens day 2018

    Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR

    Tuesday, Jan 16, 2018 Kelly Fletcher

    I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.

    Topics:
    Fletcher, Communications, MarketingPR, In the News

    It's Not All Lip Gloss and Boob Jobs - Misconceptions about marketing to women

    Wednesday, Dec 13, 2017 Kelly Fletcher

    When I meet people and explain that our company specializes in marketing to women, I can often see the wheels turning. The next question usually goes something like, “Oh yeah? So, you work with retailers and fashion/beauty companies?”

    Twitter takes a 360, moving from 140 to 280

    Monday, Nov 27, 2017 Kaily Groover

    On November 7, Twitter unveiled their new face lift that users feared would leave it unrecognizable, pulling back their restriction of brevity and doubling the character limit to 280. Users immediately responded with criticism, curiosity and cleverness.

    Why You Should Hire a Marketing Agency

    Friday, Nov 17, 2017 Chris Martin

    The economy of the internet has made it so that more and more services which previously required an outside professional are available to the lay user. Need a logo, business cards and website? There are online services available that can get you situated without ever having to bring in another person.

    Pinterest's Unique Equality Campaign

    Thursday, Nov 9, 2017 Teresa Ackerman

    In 2015, Pinterest launched a diversity report that pledged its commitment to building a more ethnic and gender diverse company. According to this reportit set the goal of implementing a requirement that at least one person from an underrepresented background and one female candidate is interviewed for every open leadership position. Now, in 2017, Pinterest is continuing to strive for equality in a unique way  

    Customizing the Consumer Experience

    Wednesday, Nov 1, 2017 Andrea Truan

    There is an article on Trend Hunter about the new emoji-inspired packaging at a Baristo café in Spain. It lets the customer customize their coffee experience by choosing a cup to match their mood. This type of marketing taps into a fundamental part of our psyche – our desire to create individually curated lifestyles, hence the popularity of social media. The emoji cups bring a “social media” feel to life.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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